The SEO News Blog from Pat Marcello

So, I was on a call today for the ListBuilding Club Ferrari Contest with Shawn Casey and he gave some really fantastic information about joint ventures.

His main point was, don’t just contact people to ask them to do something for you… Do something for them first, which is great advice, of course. And he went on to tell listeners everything about joint venturing like how to approach people, how to know if they will be good partners, how to get information about partners, and how to make joint ventures work well. Killer stuff. But then, who didn’t know that, right?

But then, he asked if I had anything to add, and well… how can you possibly improve on Shawn’s advice, right?

But then, I remembered what Tellman told me a long time ago, and that was that all joint ventures don’t include people with bigger lists mailing out for you, though that’s usually what new marketers think that joint venturing is all about.

The other side of that coin is where you joint venture because you need help. Maybe you aren’t a technical person and need help setting things up. Or, maybe you suck at copywriting, while someone else might be killer. I mean, there are so many reasons why you can partner up with people.

As Shawn mentioned today, a joint venture is where two or more people partner in business to achieve a mutual goal.

Sure, ad exchanges are joint ventures, or holding teleseminars for each other is a joint venture, or finding a business where you can help them to improve sales because of something you do better is a joint venture, too. But bonding with other folks to get your launch done is another cool way to JV. Don’t overlook it.

No Responses so far | Have Your Say!