Internet Marketing: Picking the Right Niche
The question that gets asked most by new Internet marketers is, “What niche should I be in?” I think. They have ideas about what they’d like to do, but are concerned about whether or not it will be a “good” niche, and rightly so. Selling clothes for racoons probably isn’t a great idea.
What to do?
Research.
The first thing to do is to think about what you really like to do and what you can work on for hours and hours without becoming tired or bored. What’s your passion? That’s really important. If your heart isn’t in it, guess what, neither will your mind be.
So, your first step is to sit down and to make a list of things you really enjoy doing, no matter what those things might be. It’s amazing that there are markets online for some things you’d think will never sell. And then again, things you think are a sure fit might totally suck. Or, they might be seasonal. Or, they might be so over.
Once you have your list, take your search for a niche over to http://SEOBook.com. Plug each word into the search bar and see how many searches a day are happening in Google. If you find that 3,000 to 10,000 searches are being performed each month, you’re on the right track. But that’s just the first step.
Move over to the column that says “G Trends,” and see whether the trend for whatever you’re searching is rising, falling or consistent. Rising and consistent is good. Falling isn’t.
Then, move over again to “Google TE” and see how much people are playing for clicks at Google AdWords. Anything over $1 is promising. Anything under that is iffy.
So, there are some general rules of thumb. SEOBook, also has a great blog. Peter D, who wrote “How to Spot Keyword Trends,” pulls Twitter into the mix, and some other factors that you can track to decide on a good niche to be in.
The whole idea is… do it! Why waste a lot of time working on things that nobody is interested in? You’ll lose time and money chasing something that just won’t work.
Christopher
June 25th, 2009 at 11:48 pm #
Thanks Pat, for the info on SEOBook.com. That could come in handy for newbies like me.
And your blog post, short and to the point. I’m going to have take a page out of your book instead of being so long winded.
No wonder Twitter is growing so fast. I’m starting to see the big picture now with your help. Thanks again!
Shyamala Hardikar
June 26th, 2009 at 3:22 am #
Hi,
this is a very informative post… newbies like me will definitely benefit from this. I’m going to put your idea into practice…
Thanks.
I’m a new Blogger. Please do me a favour and visit my blog. I hope you’ll kindly leave your comments too.
Regards
Dave Hale
June 26th, 2009 at 1:34 pm #
Great info. I appreciate the good tips. Picking the right niche is very important for internet marketing.
Keep the good info coming.
Chris Moniz
VP Marketing, Internet Marketing Professor
http://www.drdavehaleonline.com
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June 27th, 2009 at 2:00 am #
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