SEO: What Do You Want Your Customer to Do?
Great post today over at SEOBook.com
http://www.seobook.com/transformers-more-than-meets-the-eyes
The gist of the post is that you have to clearly state on your page what you want your customers to do. The author quotes Seth Godin, who says you want people to do one of five things:
- Click to go to another page on your site
- Buy something
- Register for something
- Click on/view advertising
- Pass your message on to a friend
You need to focus on one of those things, and not worry about the others. A sales page, for example, has the purpose of getting someone to BUY something. A squeeze page asks someone to REGISTER for something. So, be aware of what you’re trying to do.
SEO is important, no doubt in my mind, but when it comes to sacrificing usability, it’s pretty worthless. I mean, why bother ranking for a sales page that doesn’t convert, right? Make your purpose clear.
I encourage you to read the rest of that article. SEOBook.com always has some pretty great stuff, and their keyword discovery tool is awesome! If you’re not using it give it a try.
