The SEO News Blog from Pat Marcello

Google is going the extra step in their search listings, according to the Google blog of September 25:

“For most search results, Google shows you a few lines of text to give you an idea of what the page is about — we call this a “search snippet.” Recently, we’ve enhanced the search snippet with two new features that make it easier to find information buried deep within a page.”

What will happen is that when Google sends out results, if they find related information in the site, they may add links under the description that further enhance the information. He’s how they showed it:

Dang… I tried a few searches to see if I could get that to come out a little less fuzzy for you, but I found bupkiss so far. But here’s something else they’re doing… adding jump links to the description:

So, get optimizing! This is huge. If you can get more juice from each of your listings, isn’t that the smart thing to do?

Here’s where you can learn to make that happen:

http://googlewebmastercentral.blogspot.com/2009/09/using-named-anchors-to-identify.html

It’s all about internal linking. Don’t be lazy. Remember that Google ranks your PAGES, not your site. So, optimize each page individually. It’s really important and now, more important than ever.

And if you want to read the whole article about these new changes to search listings on the Google blog:

http://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html

There ya have it!

7 Responses so far | Have Your Say!

1. 

   JimmyBean
   October 1st, 2009 at 1:57 am #

   I don’t know If I said it already but …Hey good stuff…keep up the good work! I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,)

   A definite great read..Jim Bean

   Reply – Quote
2. 

   Jamie Dunne
   October 4th, 2009 at 3:15 pm #

   Hi,
   I`ve known about this for the past few months.. but the new Jump links are a new one on me.. thanks for th info..

   I guess we all better start thinkin a lil strongr on the Anchor and internal link descriptions.

   Jamie Dunne
   http://jamiedunne.com

   PS: nice blog here..good info

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3. 

   Pat Marcello
   October 4th, 2009 at 5:38 pm #

   Thanks, Jamie! Yep… We often overlook the internal linking structure because we’re so anxious to get our home pages indexed, but now, there’s an even better reason for thinking SEO in all your Web plans. Thanks for the kudos, too. Great to see you here!

   – Pat

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4. 

   David
   October 4th, 2009 at 6:26 pm #

   Hi Pat,

   Nice article. I knew nothing about the old jump links either.

   You make a great point here

   “Remember that Google ranks your PAGES, not your site.”

   Please should remember that!

   Reply – Quote
5. 

   Kevin Puls
   October 5th, 2009 at 1:50 pm #

   Wow, This is great! I can use this for all the consulting work I do for offline, brick-n-mortar businesses.

   They’ll love this!

   Thanks, Pat!

   -k

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6. 

   Pat Marcello
   October 5th, 2009 at 5:17 pm #

   Thanks, David! Coming from someone as brilliant as you, that totally means a lot.

   Let’s do an article exchange, dude!

   - Pat

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7. 

   Pat Marcello
   October 5th, 2009 at 5:19 pm #

   You got it, Kevin! Stick around. Lots of cool info, every single day.

   Well… I do take Saturdays off. Nobody seems to mind. Ha!

   - Pat

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