SEO: Google Analytics Has Changed
Are you a stats junkie? Well… I don’t have time to be much of one, but I do enjoy looking a good batch of stats and seeing progress, don’t you? Google Analytics has been very cool to me and it’s getting cooler.
There’s now an “Intelligence” segment to your reporting. It will alert you if something out of the ordinary happens at your website. For example, if you have an outrageous number of new visitors one day or if people stay on the page longer than normal, you’ll get an alert. Significant if you’re tracking a new form of traffic or if you want to see how an ad swap did for you, for example. Not earth shattering, but kind of neat.
But a better improvement is the fact that you can now add a whole bunch of new goals to your marketing funnel. You can now add 20 goals as opposed to the old 4, which told you some stuff, but well… twenty can tell you a whole LOT! As long as you have Analytics code on every page, it’s a pretty good indicator of how successful your marketing is overall.
I was over at Analytics yesterday and today, trying to nail some traffic sources down, and did you know that you can track to specific articles at Ezine Articles, for example? You just click there and Analytics tells you which articles exactly are bringing clicks. We’ve been running a traffic program over at Overcome Everything, and I was able to pinpoint what came from where pretty easily. That’s rather powerful, I’d say.
If you’re not using Google Analytics, you’re really missing out on some important data that you could use. Think about it. If you know which articles are bringing traffic, which keywords, or which calls to action are bringing in clicks… how cool is that?
Again, I say, Google gives the best free stuff, and if you’re not using Analytics and Website Optimizer (which is a whole other story), you’re nuts. Yep… Just plain nuts.
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October 28th, 2009 at 9:43 pm #
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