Google Analytics Tutorial
I try to read a lot about this business from copywriting to SEO to whatever I can get my hands on. If you’re not doing that, you really should be, and I can steer you to one publication that I look for in my mailbox each and every month: Website Magazine.
The tone is serious business, and I wouldn’t say that it’s a magazine for newbies. If you aren’t really attuned to Internet marketing just yet, it probably won’t help you… yet. But it will. If you’re a seasoned pro, have your own website, and are up on the “what’s happening nows,” then you can get this four-color glossy print magazine for FREE. Yep. All you have to do is subscribe. And I can tell you, that I’ve learned many things from reading the magazine over the past couple of years.
The November 2009 issue has an article by Bryan Eisenberg entitled “Tips to Better Google Analytics,” and it brought up something really cool that I’d like to share with you.
Analytics can be daunting when you first start working with it. It’s been part of my daily routine for the past few years, and I’m pretty familiar with it, but I remember how confusing it was to me when I first started. I used it exclusively for tracking my SEO progress with Overcome Everything and I remember Tellman telling me to find a course on Google Analytics so that I could become an Analytics ninja. At the time, there just wasn’t one to be had.
But did you know that Google has its own site to help called “Conversion University”? I had forgotten all about that until I read Bryan’s article. But it’s really come a long way over time. You can access it at: http://www.google.com/support/conversionuniversity/
Google teaches you everything you need to know from a basic walk-through to setting up goals and custom reports, and all of it is done with Adobe Acrobat presentations. Very sweet.
If you want to use Analytics, but are totally freaked out by it, this is your ticket. They have really done a magnificent job of creating the tutorials, and if you watch them, using Analytics will be much easier for you. Heck, there are some videos I’m anxious to check out myself because when it comes to Analytics, I still don’t know it all.
So, don’t wait. Put our learning cap on and jump on over to http://www.google.com/support/conversionuniversity/ and allow your marketing to get better results. How can you improve if you don’t know where you stand?
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November 11th, 2009 at 12:57 am #
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