SEO: Blogging Meta Data, Keep It Unique
Want to know what pisses spiders off? When they come to a website and see the same danged title and description for every page in it. Not every page on your site is identical (if it is, you’re really in trouble because having duplicate content on your own site will make it drop like a stone in the rankings), and each page should have its own unique set of information.
The same goes for blogs. If you’re not adding a unique title and description to every post you make, you’re making a big mistake.
You need to get either All-in-One SEO Pack or HeadSpace 2, either of which allow you to add unique information to every post you make.
HeadSpace 2 makes it really easy. All you have to do is click “Page Title” under the post blank, and your post title will be carried down automatically. It doesn’t work very well with descriptions, so you’ll have to fill in the blank there, but it gives you a good chance to use some keywords for your page, as well.
Remember, the title and description of your page are what show up in the SERPs (search engine results pages), too. So, if you want people to see crappy information about your post, be sure to leave that information out.
Duh…
That’s where you can sell the click through! Catchy titles that are keyword rich, and a description that piques curiosity are really what you want, if you want all that great free, targeted search engine traffic.
Another cool thing about HeadSpace 2 is that you can go into “Tools/Meta-data” and see what you’ve written for every post you ever made. You can change it or add it or whatever you need to do. The same goes for missing tags, too. Pretty sweet.
So, don’t be lazy! First, get one of the plugins above by searching right from your blog. You can install either of them from your blog, too.
Then, get a title and description on every page! You don’t just want to make spiders happy, you want to get people interested enough when they come across your post on Google to click and read your blog, too. Right? Otherwise, why have a blog at all?
