Blogging Rules
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Well, if you’re a blogger, you already know that blogging rules, right? I mean, it’s the perfect milieu for me, as a writer. I can spill my guts. I can edify. I can pontificate. Well, that just makes writers drool.
But blogging is also a traffic generation tool. Send traffic to your product from your blog by linking to a keyword that’s important to your website. So, if I chose search engine optimization, for instance, and linked it to my Easy SEO Tricks site (which I’ve just started to play with and plan way more great SEO stuff for in the future), I’d get two benefits.
First, the people who saw that link might click on it to see what else I had to say about SEO. Bingo. Traffic generation.
The second benefit is from a one-way link pointing back to my Easy SEO Tricks website. Google loves one-way links. The more you have, the more votes your site has, and the higher it rises in the search engine results pages (SERPs).
But here’s the thing…
You have to get traffic to your blog to use it for getting traffic to your website. Blogs are spidered more easily because they’re mainly text. So, they usually get into search results more quickly than websites. That’s a plus. But, if your blog is new, that may not happen right away.
There is such a thing as the Google Sandbox, where all new websites are time tested. Because Google wants the best results for its searchers, it doesn’t really like fly-by-nights. Buying your domain for 2 years, instead of one, is really a plus. But what Google often does is to make a site prove itself before giving it any search engine traction. You’ll show up in Yahoo and MSN long before seeing anything in Google…
Usually. That’s not always true.
I just built a site for an old friend, who knows nothing about the Internet, but he knows a LOT about geometry and wrote a book that’s out of this world. I’d love to see him do well with it because he’s a retired engineer, but he still needs to supplement his retirement income by tutoring. Anyway, this book (physical & downloadable) contains every geometrical figure know to man, with every fact about them laid out. I mean, it’s really cool, right. (You can see it at http://geometryillustrated.com ) A great reference for geometry worksheet completion and geometry quizzes. And yes, I just linked back to give him some traction.
But here’s the cool thing… I have him on page 2 for one keyword and at the top of page 3 for the other. That’s some SEO magic. I’m not sure how long the site will stay ranked in the SERPs because it is brand new, but I’m crossing my fingers. The point being–it CAN be done, if you know what to do.
Keep reading for more on getting traffic to your blog with a few sweet tricks in future posts…
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