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I just read a very cool post over at Jack Humphrey’s blog, The Friday Traffic Report. He’s on kind of a rant about all the Internet marketing gurus charging an arm and a leg for products that they know 90% of the people who buy them will never use.

Yeah. He’s right. But…

It’s not the gurus’ fault that people are too lazy to take action. It’s just the way of human nature.

But that’s not the part that interested me. He said that he gives 110% to the people he mentors. He wrote:

“I guess what I am getting at is that I know me. And people who have paid big money for my services know from that experience that I give everything I’ve got. They can tell there’s a country boy deep down inside me that blushes when he gets paid so much just to tell folks what he knows about marketing. And they ALL walk away appreciative and very much fulfilled from the experience. I make doubly sure of that. (Almost to THEIR embarrassment at times.)”

I’ve learned that from Tellman. The List Building Club is all about giving people value. We give them content that rocks. We give them the ability to ask questions and have them answered twice a month on calls. We offer tons of quality stuff.

But it’s only $29.99 a month. I’d say that’s what Jack’s getting at. It’s not about greed. It’s about giving value. I believe in that, too.

And so, it’s how I’ve modeled my site Blogging4BoomersinBusiness.com . I have clients that email me reguarly and I mail back to them the minute I can and answer their questions. If it’s too involved, they can find me on the phone every Monday night. I want to be there for them, you know? I have one member who told me today…

“WOW! Pat. You’re not only my favorite blog and SEO mentor, but you’ve taught me so much about interrelationship marketing. If everyone were like you, they’d have customers for life.”

Well sure, it’s flattering, but what makes me feel really good is knowing that I helped someone move forward. I remember stumbling around feeling stupid 4+ years ago when I got into Internet marketing. And I don’t want people to do that.

I really want to help them, and I love doing it.

But I can see where someday, I may not have the time to do as much as I’m doing today. And then what? Will I be one of those $2,000 product gurus who never gets near their customers?

I don’t think I will.

Part of the fun of being smart at Internet marketing and having information to share is sharing it. If I can’t do that, I don’t think it will be fun anymore.

Money’s nice to have, but it doesn’t pay the soul.

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Tags: Blogging, customer service, jack humphrey, Tellman Knudson, the listbuilding club

This entry was posted on Tuesday, January 15th, 2008 at 8:43 pm and is filed under Internet Marketing Information. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.