Conference Badge Advertising?
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I was just over at Darren Rowse’s blog — ProBlogger — and learned something so simple that it’s just freakin’ stupid that I and most people I know, didn’t think of it sooner. You can see his video post at
http://www.problogger.net/archives/2008/03/21/how-to-promote-yourself-and-your-blog-at-a-conference/
But… here’s the soup simple deal:
You know how conference badges are usually kind of lame? They have your name and sometimes your picture (not usually), but there’s often a bit of white space real estate you can put to good use. So, just shove your business card in there. Or, draw a cartoon. Or, whatever. You want people to notice it and start a conversation.
‘Course that’s never been my problem. I’ll walk up to anyone and just start talking. I’ve met some of the coolest people that way, and you know, some of these conference relationships can be really great. You’ll probably see these folks again or maybe even do business with them. That’s why going to offline conferences is such a big deal. If you aren’t doing it, you’re missing some very cool times.
Darren suggests putting the name of your blog and its URL on your conference badge, which is great for us serious bloggers, but you can really put a URL for anything in there, no?
I mean, think about it. If you’re an affiliate marketer, how about a curiosity arousing redirect for an affiliate link? Why not?
Make it something really cool so that people will ask you about it. Be creative!
http://mysite.com/kiss_me
http://mysite.com/eat_dirt
http://mysite.com/available
Oh, whatever. So, for my Blogging4Boomers site, I could have like:
http://bloggingforboomers.com/even_old_people_do_it
Yeah.
Think I’d get some inquisitors? Heck yeah.
‘Specially since in comparison to all these youngsters online, I’m one of the old ones. LOL
But that’s the ticket for today, people. USE that conference badge for something other than getting in.
Thanks for the great idea, Darren! Can’t wait until the next conference…
JVAlert in June.
I’m planning ahead.
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Tags: advertising, blog, Blogging, conference, internet marketing, promotion














