OVBlogger: Blogging and SEO

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Duplicate content has been the bane of search engines for quite some time. Why? Because search engines simply don’t want to return 10 results and have it all be the same article, video, etc. Spiders love fresh meat, and if they think yours is slightly overdone, you will have issues.

Don’t get me wrong…

You won’t pay a penalty in most cases, unless the dupe content is on your own site. Then, the heavy hands of the Google ghod will pound you into SERP (search engine results page) oblivion.

I have concrete proof of this.

I have a client with a big membership site. It’s in constant need of content, and I was providing it for the blog. The person in charge of the site decided that he could use the same content on the front page, and WHAM! The site dropped from #3 to #602 the moment the spiders found it.

Here’s the proof that dupe content was the problem: When I removed the duplicate items, we shot right back to #3 within a day or two.

However, most often marketers use dupe content in article directories, or they use the same content on their blogs as is on their website. Though this won’t raise a penalty, it won’t help you, either. Only ONE site will get credit for that content (at least at Google) and it may not be yours, even though you originated it.

Fresh content is best.

If you can’t write two articles, write one and then, rewrite it completely, making it fresh and new again. It’s a lot of work, but hey… If you’re in this to win, you don’t want to waste time sending out content that won’t win you any laurel leaves, either, right? Take the time to create quality content, put it out there, and watch to see what happens. You’ll should be happily surprised.

Popularity: 32% [?]

That’s a real tongue-in-cheek kind of headline, you see.

Last week, Ken McArthur wrote to his list to say that he’d just become friends with John Reese in Facebook, but that John only had a handful of friends. In my mind, that meant that John hadn’t yet discovered the joys of Facebook, which is a pretty cool place to hang and find people with like minds. I have 58 friends, which is nada, but way more than John Reese had and now, time for Pat to feel superior. LOL

As if.

John has about 650 friends as of this posting.

Man, wish I could get 640 or so friends in a couple of days. How cool is that?

If you read this, come over to Facebook and be my friend… Here’s my URL: http://profile.to/patmarcello/

Zo… Now, I’m not only one of John’s 658 friends but a fan.

And I just got to post Blogging4Boomers on his “Click Here to Promote Your Sites & Services” page. Har. Nathan Anderson is just below me. Another very cool thing, eh?

Wow.

Facebook.

I’ve made some very cool friends there, and the perks are pretty neat. Where else can a friend invite you to their awesome conference? Where else can you be friends with such smart people?

Hmm…

My Space, maybe?

Popularity: 38% [?]

I’ve been online since 1996, and into Internet Marketing since 2003. In all that time, I’ve seen things come and go. I’ve been a huge fan of Usenet (the other arm of the Internet that is bulletin board chat) and regardles of where I land, I learn a ton from all of my online friends. I hope that I’ve been able to contribute a tad to them, as well.

But early in my IM career, I did quite a bit of editing for folks. It was rewarding, not just in terms of earnings, but also in terms of what I learned from the material I edited. That was uber cool. You’d recognize some of the products if I told you about them, but one guy I always enjoyed editing was my friend Tim Whiston.

Now, Tim isn’t well-known to a lot of people, but he does have a great online presence. He’s an awesome web designer and what I found to be remarkable was his writing ability and how he’s able to lay out clear instruction in easy to understand language. That’s really a key element when you’re writing training materials, right?

Tim has come out with a new product. It may not be for you, if you’re an SEO, totally into blogging, or already have your own website, but if you’re just starting out and don’t really know how to put it all together… this is for you.

It’s called Website Creation Course and Tim lays everything out in his clear, factual style. You can check it out at:

http://easyseotricks.com/WCC

It’s under $50. I mean, come on. A pro course on web design and it’s totally doable.

But, if it’s still not in your budget, you can pick up a free report, if you scroll all the way to the bottom…

“7 Crucial Elements Of An Effective Web Presence”

You owe yourself that much. Tim rocks.

Popularity: 24% [?]