As a publicity expert, I get more questions about press releases than any other publicity topic. I created a free tutorial called “89 ways to write powerful press releases.” It walks you step by step through the entire process. (I am a former newspaper editor.) We devote an entire week to SEO, another entire week to headlines, and it’s a very long course. But if you stick with it, you’ll end up knowing more about how to write and distribute press releases than most professional PR people.

You can opt into the course at http://www.PublicityHound.com/pressreleasetips/art.htm