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Vacations are great, aren’t they? I mean, you get some downtime. You do stuff you can’t do when you’re working, like take a nap in the middle of the day. Very sweet. I did that twice.
Vacations also good for reading. I love to read, and read at least two or three books at a time.
While I was off last week, I read a book for the second time. I don’t often do that. T. Harv Eker and Frank Herbert are two of the few authors I’ve reread over time. But I’ve just added Roy H. Williams to that short list when I reread his The Wizard of Ads. It’s an awesome book, and one that Tellman turned me on to.
In it, Williams talks about advertising, about getting under the surface to find the real stuff, and he teaches you in surreptitious ways. That sneaky guy. When he sells you something, you won’t even know it. His series of autobiographical anecdotes are interesting and endearing. And, he’s fun. I really love that book.
You see, he doesn’t really talk much about the down and dirty of where to put your deck copy and how many bullets a long-copy sales letter should have; he shows you things in a way that you will remember. He tells you stories.
I had a comment about my “frivolous” style today, and I’ll agree that my style is a tad fanciful. I’m a little wackier than the average serious businessperson and I write some stuff the way I do because I’m slowly moving into that realm of life. Any story will do.
But aside from the now and then serious banter, rather than bore an audience, I’d prefer to be like Roy H. Williams. I like to have fun, and if you’re not having fun with me, well… you’re missing my point.
And that’s OK…
You may totally hate my style, think I’m a twit, and run far, far away. That’s cool. You aren’t one of my people. You don’t get me. And to tell the truth, I probably wouldn’t get you, either.
Oh, well.
But if you enjoy learning and not even noticing that you are, I’m suggesting here that you try The Wizard of Ads. Even if you don’t learn anything, I know you’ll enjoy it.
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August 9th, 2008 at 2:58 pm
Vacations are great, you got that right :D, too bad I havent been on one for a couple of years, it’s a money issue. But having some time to catch up and do whatever you please is a must. I personally don’t like to read on vacations but hey, it’s your vacation. A friend of mine has also read The Wizard of Ads has said positive things about it too. Thats all i got to say for now
August 23rd, 2008 at 3:30 pm
I think that you have some great content here, its just difficult to find through all of the personal antecdotes. Is this a blog about you or about the economy or about blogging? In other words I wished that it was more direct to one specific content.
Like the writing style though, you should consider keeping yourself a personal blog too!