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If you’re new to marketing, like most of my clients are, when somene mentions “keyword density,” you may freeze like a squirrel in the headlights. It’s kind of scary. I mean what the hell is it? Right?
OK…
Here’s the deal…
Keyword density means how many words are your keywords when compared to all the words on the page, in the article, the press release, etc.
If I wrote an article that was 100 words, (yes, pretty crappy article, but stick with me here), and two of the words in that article were my keyword, then there would be a 2% density because 2 ÷ 100 = .02, which is 2%. Right?
Easy.
But what if you have 725 words and 14 of those words are your keyword but some of them are keyword phrases, and you aren’t sure how that works out. Well, there’s a place you can go to make it easy!
Live Keyword Analysis.com (http://www.live-keyword-analysis.com/). It’s totally one of the best sites online, and not even monetized. There are no pop-ups, no banner ads, just a great tool. Here’s how it works:
You wrote an article in a text editor like WordPad or TextPad (my particular favorite), and you used your keywords, hopefully to just the right amount. What is that? Oh, around 2% is optimal.
So, you select the article, including the title, and you go over to Live Keyword Analysis, where you can plug that baby into the text box. Above that, you can type in the keyword phrase or phrases and BAM! You get the keyword density instantly.
How cool is that?
If you find your density is too low, see if you can add a keyword to make the density better. If you find that your density is at 3% or above, remove a keyword or however many you need to to make the density more reasonable. Search engine spiders will think a very high density is spamming.
On the other hand, you have to keep your readers in mind. Don’t sacrifice readability for keyword density. Nobody wants to read anything that repeats the same words over and over where they don’t belong. That just sucks.
Anyway, as you’re making these changes, Live Keyword Analysis will give you the results instantly. That’s darned cool. And it’s free.
Yep. It’s a great site and one you should use. Well… Unless you just like doing the math.
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September 17th, 2008 at 11:49 pm
[...] Keyword Density: What Is It and Why Is It Important? [...]
September 18th, 2008 at 6:22 pm
Interesting information, thanks. I knew that too much keyword packing raised the spam flag for spiders, but I never figured that that would be way down around 3%. It sure would be great to get a glimpse of how that algorithm is coded, but I’m sure that’s not going to happen any time soon
September 19th, 2008 at 9:49 am
This is really very useful and informative. This techniques will certainly help me to increase traffic to my site. I have understood about key word density to day from this article, thanks.I do understand that the keyword density plays a role in SEO.
September 19th, 2008 at 12:44 pm
It’s a very simple but good innovation though. I would love to check that out. Although it is not very important. Usually, the keywords that we assign to the blogs are common ters (terms that any other blogger would normally use as keywords. Although I agree that we keep standards from time to time. And admit it — we hate Math. Nice. Thanks.
September 23rd, 2008 at 5:46 pm
Thanks for the awesome link! I can’t wait to put it to use in my website. I’ve found that it also might be helpful as a student - I can actually make sure I’m not repeatign myself too much in my papers.
September 25th, 2008 at 5:44 pm
I think that this would be a great tool to use to get your article further ahead when it comes to searches. I’ll keep it in mind if I ever start to blog regularly.
September 27th, 2008 at 10:34 am
Hi, I’m a student and a freelance web developer from India. I have (re)searched about the Keywords. Yours is really helpful topic to me. I have bookmarked your blog. Give me more on keywords and related topics. thanks.
September 30th, 2008 at 7:42 pm
That’s a fantastic tool to have bookmarked, thanks for sharing!
October 2nd, 2008 at 5:55 pm
As a freelance graphic designer that occasionally designs websites, this is really going to help me tag my HTML to benefit my clients. Thanks for the tip!