Content: Nothing Is More SEO Valuable
OK… here’s another great question from the SEOmoz.org SEO test:
“What’s the best way to maximize the frequency with which your site/page is crawled by the search engines?”
No brainer, right?
Or, is it?
Your choices included two that might be correct, but there is only ONE right answer.
All good SEOs know that the BEST #1 Way to get the spiders to come more often is by adding new content frequently. What does “frequently” mean? Well… it can mean every day.
I’ve written here before that the best thing to do with a blog is to write in it every single day, which is tough. But you have to remember that not every post has to be written. You can post audio, video, articles, reviews, pictures, and whatever is relevent to your niche, and it doesn’t always have to be yours. Relevence is very, very important, and using other people’s material from the public domain, YouTube, or even article directories is OK, if you do it the right way.
One of the other answers to the test was to turn up the crawl frequency in Google Webmaster tools. Well… it seems right, huh? But when you think about it, that will only help you to get the spiders to your site quicker, if they feel like abiding by your wishes. I guarantee that if you don’t provide fresh spider food often, they won’t.
Content.
Content.
More content.
It’s always about the content online, so if you’re in business, that’s what you need to remember. It’s all about what you create (or have others create for you) that really matters. Get your stuff out there, get noticed by the spiders, and keep doing more of it.
Search engines love NOTHING more than fresh content for their searchers.
And your business needs all the traffic those little buggers can provide.
Kelly
October 20th, 2008 at 9:32 pm #
So fresh content is a must. Got it. Is there somewhere where numbers are compared based upon the frequency of new postings/content? For example, how many times more often do the spiders crawl your way if you post once a day, as opposed to twice per week. Your post really drives home the importance of adding new content, I’m just wondering about the number crunching end of it.
Top SEO Blogs Deutschlands
October 21st, 2008 at 9:09 am #
[...] Content: Nothing Is More SEO Valuable | OVBlogger: Blogging and SEO [...]
Nicole
October 25th, 2008 at 11:28 pm #
Nice reminder.
If you think about it though, people – more than search engines – are attracted to fresh content. The whole point of the SEO business is to drive up traffic to your site. Why would someone come back to your site when they’ve already read/seen everything before?
The way search engines work actually makes sense – in terms of LOVING sites that update regularly.
What would you rather read, a magazine you already read yesterday or the new one today?
Suvi Cyriac
October 30th, 2008 at 4:16 pm #
Do adding videos and audio help in getting the bots faster? I knew the videos might bring in more traffic. Do google care about audio in a web page?
kyrious
November 3rd, 2008 at 4:50 pm #
yo’re absolutely right if you want traffic you need not only a good content but a fresh and really informative content as they say content is king traffic is queen we blogger must try to be innovative and always on the move to find fresh news