So long to Pownce…
Social media is expanding and contracting at quite a rapid rate. And Pownce announced yesterday that it would be closing on 12/15. I was suprised when I went in to update my account, but also have to admit that I hadn’t been there in weeks.
It’s all about Twitter, after all, isn’t it? I mean, there are apps out the ying-yang for Twitter, Twitter grader, Twitter pix, Twitter this and Twitter that. How could another micro-blogging site co-exist? I know there are others, but am wondering if they won’t suffer the same fate as Pownce.
And what about all the networking sites? I mean, once MySpace was King, now, it seems it’s Facebook. But what about Social Marketing Central? Or, Victory Online University, or Sta.rtUp.biz? Or all the gazillion social sites inundating the Internet? Do we have time for all of them… NO!
I mean, social marketing is great, no doubt about it, and it’s a lot of fun. Yet, Powce is one example of how enough is enough. People like Twitter, cool… so do I. People like Facebook, and so do I. And though I really like all these new places, there are just too many. Being the social butterfly is fun, and good for business, but at one crucial tipping point, spending too much time socializing has to give way to real production.
Plus, the more places that spring up, the less and less likely they will be to succeed.
My advice?
Pick the places where you can relate to the people in the group. Hell, build your group in Twitter or Facebook or wherever, and spend time there. You may have time for a few. But when you get right down to the nitty-gritty of it, you’ll get some traffic, but you’ll also lose sight of your prize. Focus on what’s important to you and then, allow social media to fill the gaps.
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December 4th, 2008 at 5:45 am #
[...] Vote So long to Pownce… [...]
idogis1
December 6th, 2008 at 3:41 pm #
Pownce was a pretty bad idea. It’s kind of like all these url shortening services. There is TinyURL, then a ton of others that are exact copies of it but make a negligible improvement, if any, on the original.