Internet Marketing in College?
Wow! Have we finally made it to the Big Leagues? Well… maybe the minors, anyway, which is pretty cool.
Houston Baptist University is offering a new course: Internet Marketing and SEO.
Yep.
Being taught by two “Noted Website Marketing Executives,” whom I’ve not heard of, but hey. Brian Edmonson says I have my head… you don’t want to know. Trust me on that.
Anyway, they’re teaching, “… internet marketing skills, Search Engine Optimization, including domain name considerations, hosting strategies, keyword research, HTML tagging, header utilization, URL extensions, content development and website submission to search engines. Additionally, this course provides a review of Google tools such as iGoogle accounts, AdWords, Analytics, AdSense, and Webmaster Tools,” according to an article at MSNBC.com (“Internet Marketing SEO Course Offered at Houston Baptist University, ” Jan. 20, 2009)
Interesting. Wonder if they have any other degrees or they’ve just made a ton of money online. And I’m wondering if they are truly SEOs. I mean, any SEO worth his/her salt knows that submissions to search engines are a waste of time. Spiders find sites anyway. Duh.
But I’m just pleased that people are finally taking us seriously, I guess.
I had a comment today on my last Ferrari post that we were all scammer and spammers, basically, and I think that’s the attitude that mainstream Internet users have of us. We’re the dark side of the Internet force.
I applaud Houston Baptist for taking this business to heart, and hope that the trend grows. In time, I see more business done online than off. I mean, retail probably will still exist, but I think that Internet business is going to be predominant.
But that’s me. My husband says that people won’t buy cars online, and I say, “They’re already doing it.”
Frank
January 23rd, 2009 at 6:22 pm #
It’s about time more colleges add this to their marketing departments. I know it’s a subject of much contention at my school.
The issue as far as I see it is that I don’t know how many people are really qualified to be teaching these classes. It’s the same issue when computer classes first became popular in schools across the board. The people teaching those didn’t specialize in them in college, which is probably why it’s difficult to find Internet marketing classes from reputable universities.
Still, it’s pretty exciting overall.
Pat Marcello
January 24th, 2009 at 5:17 pm #
Yeah… I agree, Frank. And for that reason, pointed out that I never heard of the people teaching it. I hope they’re at least making a living from Internet marketing. I think anyone doing that should be able to teach a basic class.
The more advance marketing stuff is probably taught in direct marketing classes, anyway. It’s very much the same online as off.
What people really need is a class regarding how it all works and fits together online. I’d love to teach a class like that!
(Take note SW Florida schools.)
– Pat
xio
January 26th, 2009 at 2:55 pm #
I wish they offered internet marketing when I was in school. It is definetly important especially with the direction that world is going in. Our lives are revolving around the internet. As far as who is qualified to teach these classes, I think anyone who has been notably successful in this field. I remember that in my first year of college one of my professors told me she never even went to college!!! go figure