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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Have a Very Happy Holiday!

24 December 2009

So, today’s Christmas Eve, and I’m cleaning in preparation for tomorrow. The in-laws will be over, and I always cook a big dinner for Christmas. It’s a big change for me from thinking about marketing, managing the ListBuilding Club, on-page and off-page optimization, what’s new, and what I’ve missed and need to catch up with…

That’s it! I’m going back to my feminine roots. (At least until Monday.)

I haven’t done that for a couple of years now, since my husband retired. He didn’t do it voluntarily. He was in the car business for more than 30 years and all of a sudden, the doors closed. The business dried up, there were no jobs for a guy over 50, and luckily, I had started this Internet marketing thing and was working for Tellman. continue reading »

Just read an article by Danny Sullivan, musing on the release of Google’s personalized search. He feels the same way as I do. Google put the announcement in a teeny little blog post and didn’t really make any huge announcement. The Google ghods just put it into operation, hoping we wouldn’t notice. It’s kind of like that health care bill they’re forcing through after hours, eh? Messing with people’s income and nobody is supposed to be worried. hmm…

A lot of SEOs are running around like chickens saying that SEO is dead. I don’t believe that. I think it’s radically changed, but not at all in the last throes of life. So, what can we do to make personalized search good for our businesses?

Another view

Rand Fishkin (randfish), CEO and co-founder of SEOMoz.org wrote a great post about personalized search, its impact, and what we can do to continue boosting rankings.

In terms of impact, he says that rank checking will be less accurate. That’s a no-brainer. You can’t possibly figure out where your site will show up on an individual’s search results page. continue reading »

For those of you who love Twitter, but who are also marketing mavens, you’ll be really interested in a new application that I found out about today. It’s called “Market Me Tweet,” and instead of having your tweets say, “From TweetDeck” or “From FriendFeed” or whatever, what if they could say “From Your Business Name” with a link to your business?

How cool is that?

I tried it out today, and it totally rules.

The set up isn’t click and do, unless you’re already really Twitter techy and have set up apps before, but there’s a great video that walks you through the process, step-by-step. After watching that, it’s really a no-brainer.

So, you open the little app on your desktop and voila! Tweet and brand, my friends. Tweet and brand.

And the best part? It’s free.

Here’s the link: http://easyseotricks.com/tweetbrander

You totally need to go and get it!

(And since this is free, though I am an affiliate, I’m NOT being paid to tell you this.)

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Danny is a hoot! Here’s his interpretation of an article I wrote for OE. Check it out. I love his videos! Hope you will, too:

Isn’t he great? He’s a total entertainer, and his videos always make me smile. He’s an awesome individual, to boot.

Can’t go wrong listening to my friend, Danny.

Want to check out the LBC? http://easyseotricks.com/lbc2 *

*Yep… If you click and join, I get paid.  And you knew that, right? :)


Image via Wikipedia

Today, I was over at Digital Point, checking out what was going on and there’s a big discussion of a page rank update. People are complaining that their page ranks went up or down for no apparent reason, and it’s freaking them out.

But you know, … Does it really matter?

Here’s what matters: Your site showing up in the results pages. That’s what matters.

I’ve said this before: Page rank is a way for Google to play with your head.

If you have PR6, Google decides it hates paid linking and BOOM! PR0. Happened last year.

If you have a PR3, it’s better than a PR2… why? You have no more listings today than you did yesterday. Who cares?

What you should watch and care about are these things: continue reading »

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