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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Just read an article by Danny Sullivan, musing on the release of Google’s personalized search. He feels the same way as I do. Google put the announcement in a teeny little blog post and didn’t really make any huge announcement. The Google ghods just put it into operation, hoping we wouldn’t notice. It’s kind of like that health care bill they’re forcing through after hours, eh? Messing with people’s income and nobody is supposed to be worried. hmm…

A lot of SEOs are running around like chickens saying that SEO is dead. I don’t believe that. I think it’s radically changed, but not at all in the last throes of life. So, what can we do to make personalized search good for our businesses?

Another view

Rand Fishkin (randfish), CEO and co-founder of SEOMoz.org wrote a great post about personalized search, its impact, and what we can do to continue boosting rankings.

In terms of impact, he says that rank checking will be less accurate. That’s a no-brainer. You can’t possibly figure out where your site will show up on an individual’s search results page. continue reading »

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Image via Wikipedia

Today, I was over at Digital Point, checking out what was going on and there’s a big discussion of a page rank update. People are complaining that their page ranks went up or down for no apparent reason, and it’s freaking them out.

But you know, … Does it really matter?

Here’s what matters: Your site showing up in the results pages. That’s what matters.

I’ve said this before: Page rank is a way for Google to play with your head.

If you have PR6, Google decides it hates paid linking and BOOM! PR0. Happened last year.

If you have a PR3, it’s better than a PR2… why? You have no more listings today than you did yesterday. Who cares?

What you should watch and care about are these things: continue reading »

SEO: Omnivorous Google?

15 December 2009

In a news article at Telegraph.co.uk yesterday, Google’s vice president for search products and user experience, Marissa Mayer, says that Google is getting ready to have the ability to translate search results into any language, and to have the sites translated for you when you click through.

So, if someone in the U.S. searches a topic and the results include information from a German newspaper, the results would be in English, rather than German, and when you actually got to the site, it would also be in English rather than German.

That feature alone would have helped me when I researched materials for my biographies of the The Dalai Lama and Mohandas K. Gandhi. That might have been pretty sweet, but translations aren’t always up to par. Yet, that’s just one area where they’re making advances.

Mayer says that in the last 70 days, there have been 38 new search products that she has overseen. That’s pretty danged aggressive, no?

Here’s another one: continue reading »

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |
 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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