Wow… If you’ve never been involved in a mega-Internet marketing launch, let me tell you, it’s exhausting! All of us at Overcome Everything have been putting in 150% for weeks, trying to make sure that everything is done on time when the big doors open.
And let me tell you, this is going to be incredible! Nobody will believe what Shawn & Tellman are about to give away. I don’t believe it myself, but the orders have already started coming in with only one one-hour teleseminar. People are amazed! And like 50% of them on that call signed up for the offer without thinking. Smart people.
I just finished preparing the contents of the offer. Getting it all created properly, setting up physical fulfillment, making sure that folks get this incredible product. Plus, we just set up a brand new ListBuilding Club. It’s much better organized. There’s a lot more opportunity for members to interact with us and each other, and it just rocks out loud! So, I’ve been busy getting all of the old stuff in there and making sure that everything works.
And to boot, we just got off a two-day 9-hour call, where we helped hundreds of people get their squeeze pages up and running. Go over to http://ListBuidling.com/news and check it out! There are hundreds of awesome comments and people just loved it. I was honored to have been part of that whole thing. Helping folks is really what we’re all about and I can’t tell you how rewarding that is.
But that was only me!
Our marketing and affiliate manager, Kyle Battis, has been gathering the affiliates and making sure that all the stuff that needs to be out there is done the right way.
Our copywriters, Josh Burns and Jodi Meehan, have been working ’round the clock to come up with some really rockin’ words to make it all sell.
And our tech team—Mike Purvis, Jim Morrison, and Victor Grosser–have been in there making sure that everything hooks up the right way and that no links to the myriad sales pages are broken.
The client support staff of Donna Farrar and Yolanda Martinez are ready to help anyone who needs it. And Lindsey Meehan is amazing at keeping all the money coming and going in the right directions.
And there’s Sarah Knudson. She’s our human resources specialist now, but well… Sarah just jumps in and helps wherever she’s needed. Danny Frank should get an award for being so cool in the face of Tellman. He just does whatever he needs to do, never complains and keeps Tellman’s day running smoothly. It just confounds me.
Lest I forget, there’s Jim Giller, our COO. He’s been buttoning stuff down and keeping us all on track, and Tellman? He’s been running. And running. And running. And our meetings are all conducted while we hear the slap, slap of the marathoner’s feet. He’s just a-frickin’ amazing. And Shawn Casey, too. He’s been organizing the whens and wherefores and we’re just all cranking like a well-oiled machine. Granted, a very tired well-oiled machine, but it’s really exciting!
So, you see… When a big launch like this begins, there are scads of folks involved, making it all work. It’s not a one-person or even a two-person show. It’s a team effort. I love being part of this team, and you will love being part of Overcome Everything. Come and join us at the ListBuilding Club. You’re totally going to love having us in your corner.
Do you have your squeeze page up and running?
No?
No problem!
Overcome Everything is having our second annual squeezathon RIGHT NOW! We’re taking questions from 12 p.m. to 9 p.m. today (Monday, July 27) and tomorrow (Tuesday, July 28).
Come on down! Ask us your questions! We’re excited and all of us are ready to help you. If you’d like to be on with me, particularly, I’m on again at 2 p.m. tomorrow afternoon. But all of the OE staff is smart and edumacated and ready to help.
http://www.easyseotricks.com/squeezathon
There’s a new add-on in town, and guess what? It’s for Firefox… the “SEO’s browser.”
Really, Firefox is just the bomb for quick SEO evaluations of a site. I’ve told you about SEOQuake and Search Status before, but today, I found this new add-on called “FoxyLinks.”
When you land on a page, it will give you the same information as the add-ons mentioned above, but here’s the cool part about this add-on…
It shows you how much “link juice” will come to you from having a link on that page. It also tells you about no-follow links, whether there’s a blocking robots.txt, and you can get all the info just by clicking an icon in your tray.
The only really cool part that makes it worth having in addition to SEOQuake, which is still my favorite eval tool, is the indicator of how valuable it will be to have a link on someone else’s website. It doesn’t always make sense you know.
When there are so many links on a page that it’s distributing you .01% link juice, why bother?
Page rank distribution works like this: If you have 10 links on the page, each one will distribute 10% of the PR from that page. (The page in question doesn’t lose page rank from this, by the way.) But if there are 100 links on the page, watch what happens… now, you only get 1% of the PR in link juice. BIG difference, eh?
What FoxyLinks does is automatically count the links on the page and calcualtes the link juice ratio for you. Sweet!
If you’re really into this SEO stuff like me, it’s the small stuff that matters. But the add-on is still in Beta so be wary of adding it. If Firefox starts doing funky things (and 3.0.11 has enough funk to suit me for sure), then you’ll just have to deactivate it. But I thought I’d give it a try out. Imagine knowing how effective a link will be without doing the math!
Oh, and by the way…
If you want to learn all there is about SEO from the ground up so that it’s easy to understand, try Spider Language, a course from me & Tellman that will put you on the right track. Believe me, it’s not really rocket science. You just need to hear all about it in human terms. Get your first month for only $4.95.
Everyone is involved these days. Aren’t you? And if you have a Twitter account, how visitor friendly are you setting it up to be?
My background has information about my other social memberships, my blog and me. But it’s not quite what I want, and so I’ve been shopping. Plus, someone on my list asked me where to find a good Twitter background, so Chiwa, this is for you…
Here are a collection of sites where you can find some cool templates:
TwitterBackgrounds.com : You can get some snazzy backgrounds, but none with your picture. I think that’s essential, even though it’s already on your profile. People should have a clear idea of who you are. You can, however, design a personalized background from one of their templates and they’ll install the whole thing for you for just $5.
WishaFriend.com Twitter Backgrounds: Lots of stuff here. Just some cool backgrounds and some snazzy templates where you can add your photo. All free, and the site uploads the template for you.
*Caveat*: Giving your Twitter username and password out isn’t always a good idea. If you are going to let the site upload the template for you be sure to change your password as soon as it’s done.
Twitter Backgrounds Gallery: This site has lots of cool backgrounds to show you, but the coolest section, in my opinion is the DIY page. It gives you the instructions for creating your own Twitter background, plus a bunch of resources for doing so, like Twitter Background Guidelines, How to Make a Twitter Background Picture and Create a Twitter Background Using Powerpoint or Keynote. And all of those places lead to other cool places, and well… have a ball!
Now, there’s no reason for you to have a crappy or boring Twitter background. Use these sites to make your background zing or create your own! Just be sure you’re a decent designer. Having an ameteurish looking background is worse than having none at all.
Have you ever held a teleseminar? No? Well… What ARE you waiting for?
Listen, I was a little nervous myself at first. Setting it all up, figuring out what to ask my interview subjects, and getting everything done in time and right was just a tad daunting. And then, the night of the call, knowing I would be talking to someone that was way more the “guru” than me was enough to make me freak.
But I didn’t.
I kept it all together.
And it all worked! Oh sure, the first time, there was a mistake or two, but so what? I learned how to do it and nobody really noticed but me.
And so, I did it again and again and again, and guess what? Now, I LOVE to do teleseminars! They’re really fun from either side of the mic. Sure, sure. Overcome Everything really broke me in with this. I do calls for my job at least 7 times a month. But I’m happy and excited to say that I’m speaking more than holding the calls on my own these days. And every time I have the ability to talk to people on a call, me & my partner make money. It rocks!
The reason we make money is because people know me now. They’re excited about what I have to tell them whenever I do a call. They trust my information and understand that I really know my shizzle.
But it started with that first, scary call. Getting past that one is the key. Once you do that, you’ll see it’s not that difficult. At least, not as difficult as you may be building it up in your mind to be. Stop shooting yourself in the foot!
You want to make it really easy? Well…
My friend and co-worker, Kyle Battis, who’s the Affiliate and Marketing Manager at Overcome Everything has come up with a pretty sweet course for planning and carrying out teleseminars called “My First Teleseminar.” I’m not going to tell you what’s inside. I’m going to provide a gift. Get over to My First Teleseminar by clicking the link and pick up Kyle’s free CD. That’s right… a free CD that will give you a really valuable tip, even if you’re an old hand at marketing, the tip will give you an edge.
Don’t waste time, though. He’s only giving 500 of the CDs away. We did a teleseminar together for ListBuilding Club Affiliates this morning and he told folks about it there, so I’m sure there’s way less than 500 now.
Just a heads up about a really sweet freebie. You’ll love it.
If you use images, and who doesn’t, do you ever consider their size? I mean, do you plunk them into a web page in Front Page fresh out of the scanner and think it’s OK?
Whoa! It’s definitely NOT OK.
Scanners usually produce humongous images that are Megabytes in size, just because they produce them in a format that creates such a huge file. Or, because it’s a full-size image you’re using when you really only need a thmbnail.
Before putting any images into your pages, consider the size. If it’s more than a couple of hundred KB, you probably need to resize it.
There are plenty of ways to do that, and some folks have Adobe Photoshop, which is a pretty expensive program. Yet, if they spent that much, chances are they already know about changing image sizes. So… let’s talk about a program that works much like Photoshop but is infinitely less expensive… it’s free.
The program is called “Gimp,” and you can do much the same stuff with is as you can with Photoshop, which is really sweet for free. It will open photoshop images, too, so that you can work on them. You can download it at Gimp.org
But even resizing images may not be enough. If you really want to crank up your pages and crank down their sizes, try a Firefox Add-on called Smush.it. You can go to the site, feed it an image and it will “smush” it down for you. I had an image of Tellman smushed from 64K to 2.6K. Imagine how much faster your pages will load with a little smushing.
And think of how much happier your visitors will be when they don’t have to sit there waiting for your 2M image to load up. Oh yeah, and Smush.it is free, too. So, take the image into Gimp and resize it to reasonable dimensions and then Smush.it!
I have around 3,000 followers at Twitter, and I love them all!
Uh-huh… Right. If you believe that, you’re really naive.
I don’t know most of them.
But guess what?
They follow me because they DO know me, and because we’re in the same niche. They see my Tweets on someone else’s page and they follow me. My messages mean something to many of them, if not most. I have an “organic” list.
Oh sure, there are lots of softwares out there that will get followers for you automatically. They work great! Except for a couple of things:
- Twitter doesn’t like that. The powers want natural connections to form just because. Twitter is a relationship building tool, NOT a business tool, though you can use it as one if you do things right. People get their accounts shut down all the time for doing stuff that Twitter powers don’t like. Start using some of this software and your account could be a casulaty.
- Consider this: People who see something you’ve posted and like it are much better followers, right? They want to see what you have to say, and will probably put you on the list of Tweeters they follow as “Friends” in Tweet Deck. I know I do.
So, what’s better?
Having tens of thousands of followers that don’t give a hoot about you or thousands of followers that want to see what you have to say?
I’m guessing the latter. If you want to build relationships with folks and show them that you know your stuff…
Organic is the only way to go, IMO. YMMV.
Let me hear your thoughts!
You know, I really love Twitter, and I want to provide some great stuff for my Tweeps. Only problem is that I have little time. I can’t do a lot of surfing and posting. So, I do it about once a day at the end of the day, when I’m really tired.
But…
I found a way to automate my Tweets and still give my Tweeple some very cool stuff through the power of Yahoo Pipes and TwitterFeed.com .
First set up your pipe. To do mine, I chose some IM blogs… This one, of course, and DearTellman.com and ListBuilding Blog. I then included some SEO and blogging blogs that I really enjoy reading.
Then, go over to TwitterFeed and set up a free account. Permit it to have access to your Twitter account, and then, add the feed for the Yahoo Pipe.
Last, set up in “Advanced” settings how often you want to have TwitterFeed post to your Twitter account. I have mine updating every hour with 2 Tweets. That keeps me in the game!
And all I have to do is post to my blog. TwitterFeeds and Yahoo Pipes takes care of the rest.
Wow.
|
Posted by
Pat Marcello |
Categories:
web 2.0 | Tagged:
SEO,
Tweets,
Twitter,
yahoo pipes |
One thing I have been crazy about since they came of use are the widgets that we’re able to use in our WordPress sidebars.
A few short years ago, editing a sidebar was as big a pain in the butt as editing the theme still is now. I’m not sure if they’ll ever made that as user-friendly or imagine that it’s even doable. But then, I’m not a PHP queen, only a PHP manipulator.
Anyway, widgets are great, and so versatile. Look at all the stuff they hold just in my sidbar. I have an optin box there. How easy is that? Just use a text widget, pop in the autoresponder code and you’re all set!
And there are other widgets that need PHP code. Sometimes that code won’t work in a plain old, every day text widget. So, what’s a non-programming type person to do?
I have the solution!
The plugin for WordPress is called “Daiko’s Text Widget,” and if you’re using WordPress 2.7+, you can find it and install it right from the comfort of your own blog.
This widget will do everything a text widget will do, and then some.
So, if you ever toss some code into a widget and it won’t work?
You’ll know what to do.
I don’t know who Daiko is, but his/her widget is the bomb!
