Twitter: wr…wr… ong!

30 November 2009

I admit it… I made a foolish blunder.

I trusted my SEOQuake add-on for Firefox to tell me about Twitter. It was showing that I had links coming back from my profile and that they were “do follow” links, when ehhhhhhh….  (See http://ovblogger.com/1694/google-ranks-twitter-profiles/)

Someone questioned me on this, and so, I went into the page source for my Twitter profile page and there you see it  [rel="nofollow"] right in the code.

Somebody shoot me.

Everything I wrote in that Twitter post is wrong. Don’t use your Twitter page for sending links anywhere because the spiders can’t follow them. So, it really doesn’t matter if your page is a PR10, it doesn’t help.

But here’s the thing that will be cool: The most visitors you get to your Twitter profile and the higher your page rank goes, the higher your profile page will go int the SERPs. You ‘ll get traffic to your links just because people want to find out more about you. So…

Tweet away. Don’t go nuts thinking that you’ll get link juice from Twitter, though, because it just ain’t going to happen.

Grr… SEOQuake. I really like that add-on, but if I have to go back and double check everything it tells me… ppfffftttt!!!

Mea culpa.

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , |
 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

So, Paul Easton is a very smart SEO, who lives in New Zealand. I met Paul a couple of years ago at a JV Alert Live event, and interviewed him for my teleseminar series. And, I’m on his list. He sends really cool shit and lots of great information. He handles a list as it’s meant to be handled, and I have a great deal of respect for him as a marketer and as an SEO.

Nice guy, too, by the way. :) Learn more about him at

http://www.DigitalAWOL.com/

Anyway, today, he sent out an email with a bunch of pretty cool tools, but here’s one you may want. It’s kind of like a Roboform for writers, and if you do a LOT of writing, like I do, it’s worth having.

The software is called “Type Pilot,” and it allows you to create phrases that you type over and over again and it just plugs them in for you when you type in a short keyword. So, for example, http://ListBuilding.com I type like, a LOT. So, I entered it, gave it the short phrase “lbc,” and now, when I type that and hit the space, the URL just appears. It’s sweet!

So, don’t say I never gave you anything. And thank my friend Paul. I already love this tool, and can see I’ll be buying it even before the day is done. Go visit his site. It’s totally worth your time.

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 | Posted by Pat Marcello | Categories: General | Tagged: , , |

SEO for Squeeze Pages

24 November 2009

As online marketers, the most important job we have is building our lists. To do that, the generally accepted tool is the squeeze page, which is nothing more than a headline, a few benefit-laden bullet points, and an optin box. Some squeeze pages might be fancier (as Frank Kern would say), and some are just really simple and still get the job done. But even if you have video, two optin boxes, and a really snazzy looking page, it’s still a squeeze page.

To search engines, it’s that proverbial sow’s ear.

Search engines live or die based on the quality of content it delivers. So, that’s what they’re most interested in seeing — good, quality content that enhances their users’ experience.

So, how can you turn your squeeze sow into an elegant purse? continue reading »

Anyone in search has heard about Google’s new technology that is supposed to put Google’s indexing into hyperdrive. It’s like taking Google to Starbucks for a double espresso, and it will make this very fast search engine even faster.

Who wants to complain about that?

Well… you might, depending on how quickly your pages load. If you have an e-commerce store that is graphics inundated, for example, you want to be sure that your images are compressed and sized to be as small as possible for a faster loading time. Google, it seems, will be taking your load time into consideration when evaluating your rankings in their search results.

Matt Cutts talked about the rollout here:

http://www.mattcutts.com/blog/google-caffeine-update/ if you want to check it out. What Matt says is that the rollout isn’t scheduled to happen until after the holidays, so you have some time to get your pages in order. Here are some sites you might be interested in using to evaluate the changes to be made: continue reading »

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Twitter: What’s Your PR?

19 November 2009

ATTENTION: Please read this post first… http://ovblogger.com/1720/twitter-wr-wr-ong/ Duh.

Did you realize that your Twitter profile page (the one with all of your own tweets on: http://Twitter.com/username) has page rank? If it doesn’t, you’re not tweeting that often. If it does, and it’s a good PR, you may or may not realize that putting links on that page pass page rank to the sites on it, right?

Yep. I just checked mine out because I heard that Google just did another page rank update (Google Surprise PageRank Update by Navneet Kaushal, SearchNewz.com), and I see that I now have a PR5 on my Twitter page. Hmm… Need to send more links to that page to help my sites.

Check our your Twitter page and see where you stand. If you update Twitter frequently with cool info, you’re probably going to find a good PR punch.

It doesn’t hurt you to show up on other people’s profile pages when they have a high page rank, either. That’s why putting stuff out there that folks enjoy and having it “retweeted” by them really makes a difference.  So, if you’ve been using Twitter only to chit-chat and you’re in business, you’re wasting a valuable SEO tool.

Yes, you should be chatty on Twitter. But, you shouldn’t ONLY be chatty. Plan what you want to write in Twitter that concerns your business everyday. Maybe plan out 10 Tweets. You can go in once an hour and tweet something cool. If you want to set them all up at once, you can use a site called “SocialOOmph.com (was Tweet Later),” which allows you to schedule your tweets throughout the day.

I’m not suggesting that you send out ads all the time, like some losers do. Really, they’re not using Twitter properly, either, and they’re probably pissing a lot of people off and creating bad karma. You totally do not want that. continue reading »

 | Posted by Pat Marcello | Categories: web 2.0 | Tagged: , , , , |

Copywriting Triggers

18 November 2009

As an Internet marketer, you either have to learn to write good copy or you have to hire someone to do it for you.  Tellman and Jodi used to write all the copy for everything we did at Overcome Everything, until Tellman hired Josh Burns. Josh has only been working for the company a little over a year, I think, but he’s learned some wicked cool stuff, and is a natural born copywriter. Even he didn’t know that!

Anyway, here’s a video he made, called simply, “Triggers.” You’ll learn a lot, so sit back, and enjoy watching.

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A couple of months ago, Google created a new feature for it’s toolbar called “Sidewiki.” This allows your site users, who may or may not be customers, to create helpful information or insights in connection with individual search results. It also allows people to share these comments on Blogger, Facebook, Twitter, and your Google profile pages.

It’s kind of a cool feature that’s obviously designed to get people participating in a social way with Google’s search function, and also to get people to download and install the Google toolbar. I don’t have it, don’t want it, and rely on other cool Firefox add-ons to give me more information than the toolbar ever did without it clouding my reading pane. But…

What makes it a little scary is that Sidewiki can be a tool that people can use against you, if you’re in business. Imagine your unhappy customers writing their discontent into the wiki, which lasts forever. Imagine furthermore that same unhappy customer creating such a stir that everyone piles on. Makes me think of that Bugs Bunny cartoon refrain, “All pile on the dog pile.”  When someone starts a feeding frenzy, it’s not pretty. continue reading »

This is a test. :)

Seriously. I juts added ScribeFire Blog Editor to Firefox. I’ve been hesitating doing this because I’m right at home with my blog. I use Fast Dial as my homepage, so it’s really easy to get to. One click on my Fast Dial page or one click in my lower toolbar… what’s the diff, eh?

But I’m hearing all kinds of great things about this add-on, and there are times when I’m at a web page and want to blog about it, but think… I’ll get to it later and never do. Maybe this will stop that arrested intent blogging.

Here are some cool features:

  • You can preview the post in your blog template or just in the Scribefire template. Kind of cool, but I rarely preview my posts. I hit send very quick and then, am glad that I have MaxBlog Press’s Ping Optimizer installed so that edits don’t matter to the blog directories since they’re only pinged once.
  • It shows you the last several posts you have made in the “Entries” tab.
  • You can select which category you want the post to fall into.
  • It allows you to add TrackBack URLs, which I think is kind of redundant for WordPress, which does that automatically.
  • Allows you to add images.
  • Has a special button for YouTube video additions
  • Will find related articles for you with Zemanta (notice the links at the end of this post leading to other articles), which is kind of cool
  • You can make money with in-text links from InLinks.com
  • You can bookmark at Propeller, Facebook, Digg, Fark, StumbleUpon, and Newsvine from the “promote” tab.

continue reading »

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