| 16 June |
Google Hates Long Copy |
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So, I was at jvAlert last weekend, as you know, and Simon Leung was telling us how Google prefers short copy and that they see long copy as spam. Hmm… That’s total crap. Not that Simon is telling us fairy tales, but that Google AdWords wants advertisers but they aren’t supposed to sell things? What?
Well…
I proved that what Simon said was right.
I started an AdWords campaign on Friday for a social marketing product, right? All of the keywords I used were rated “Great,” and I just knew it wouldn’t last. They probably do that for all new keywords, until human eyes evaluate your campaign.
But, here’s the thing: This particular campaign was based on a long copy sales letter, which I had doubts about, but thought I’d try it anyway because creating landing pages for each ad group (though Simon says you need to create them for each keyword… argh) is a bit of a logistical issue (won’t go into that, but it’s not a simple upload to a hosting account for various reasons) and we just wanted to get something up there.
Sure enough, Saturday morning when I buzzed in to check the campaigns, every keyword was turned off and Google wanted $10 a click!
Well… Hmm… Proof.
I didn’t really need that proof, but there it is. I mean, $10 for words that should cost about 33 cents? Argh. What better way for Google to say they hate you?
I created those new landing pages today, issues or no issues, and our tech department is working on getting them up. I’ll let you know what happens when they hit and I can alter the campaign. This is totally interesting to me.
I can be such a geek. 
I want to go even further and create pages for each keyword to see how well that works for at least one ad group. If it works, guess what Pat will be doing all week? And into infinity?
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