SEO: More on Personalized Search
Just read an article by Danny Sullivan, musing on the release of Google’s personalized search. He feels the same way as I do. Google put the announcement in a teeny little blog post and didn’t really make any huge announcement. The Google ghods just put it into operation, hoping we wouldn’t notice. It’s kind of like that health care bill they’re forcing through after hours, eh? Messing with people’s income and nobody is supposed to be worried. hmm…
A lot of SEOs are running around like chickens saying that SEO is dead. I don’t believe that. I think it’s radically changed, but not at all in the last throes of life. So, what can we do to make personalized search good for our businesses?
Another view
Rand Fishkin (randfish), CEO and co-founder of SEOMoz.org wrote a great post about personalized search, its impact, and what we can do to continue boosting rankings.
In terms of impact, he says that rank checking will be less accurate. That’s a no-brainer. You can’t possibly figure out where your site will show up on an individual’s search results page. continue reading »
