Google Analytics Tutorial
I try to read a lot about this business from copywriting to SEO to whatever I can get my hands on. If you’re not doing that, you really should be, and I can steer you to one publication that I look for in my mailbox each and every month: Website Magazine.
The tone is serious business, and I wouldn’t say that it’s a magazine for newbies. If you aren’t really attuned to Internet marketing just yet, it probably won’t help you… yet. But it will. If you’re a seasoned pro, have your own website, and are up on the “what’s happening nows,” then you can get this four-color glossy print magazine for FREE. Yep. All you have to do is subscribe. And I can tell you, that I’ve learned many things from reading the magazine over the past couple of years.
The November 2009 issue has an article by Bryan Eisenberg entitled “Tips to Better Google Analytics,” and it brought up something really cool that I’d like to share with you.
Analytics can be daunting when you first start working with it. It’s been part of my daily routine for the past few years, and I’m pretty familiar with it, but I remember how confusing it was to me when I first started. I used it exclusively for tracking my SEO progress with Overcome Everything and I remember Tellman telling me to find a course on Google Analytics so that I could become an Analytics ninja. At the time, there just wasn’t one to be had. continue reading »
