SEO: Using Humor for Link Baiting
Linking isn’t dead, though some think it’s not as important as it once was. Not true! Search engines consider that links pointing back to your website from other sites are “votes” for your site. They’re links from new content you’re putting out on the Web, they’re links coming from quality directories, and they’re links coming from people just thinking, “Hey, cool blog,” and linking back to you naturally.
Of all the types of links coming back to your site, the last kind is what search engines love best.
The links that aren’t as effective as they once were (though they probably still carry some weight) are reciprocal links, as in “I link to you, you link to me.” Just a couple of short years ago, this was great to do and webmasters were busy sending letters to sites in their niche trying to get all the reciprocal backlinks they could.
So, that’s no longer an option. If you want great search rankings, it’s OK to do some of this, but getting that natural “Oh, WOW!” link is the best.
How do you get them? continue reading »
