Today, I was over at Digital Point, checking out what was going on and there’s a big discussion of a page rank update. People are complaining that their page ranks went up or down for no apparent reason, and it’s freaking them out.
But you know, … Does it really matter?
Here’s what matters: Your site showing up in the results pages. That’s what matters.
I’ve said this before: Page rank is a way for Google to play with your head.
If you have PR6, Google decides it hates paid linking and BOOM! PR0. Happened last year.
If you have a PR3, it’s better than a PR2… why? You have no more listings today than you did yesterday. Who cares?
What you should watch and care about are these things: continue reading »
You already know that I’m a Firefoxaholic. I really love the browser and all it’s cool stuff, and today, I found another great add-on that is SEO oriented.
You know how you can search from your Navigation Toolbar? I have a bunch of stuff in there that makes searching in my favorite places really easy. You can add stuff like Amazon, the IMDB (Internet Movie Database), and even look up domains on GoDaddy.
Today, I found a way to do some quick keyword research from there, too, at a site called continue reading »
Any marketer who’s been around for a while knows the importance of solid keyword research. And when creating products, getting a keyword into your title is certainly a good rule of thumb… Or is it?
I just read a great article by Marty Weintraub over at SearchEngineLand.com that outlines a very cool plan for naming and some of the research that Weintraub suggests is a little out of the norm.
For example, do you think like your customers? If you’re in the health business for example, are people actually searching more for health or wellness? Do they search “health wellness” or how about “health and wellness” or what about just health or wellness? Check out these differences:
Of course, health is the most popular but wellness comes up a close second with “health and wellness” a distant third. If I had a health-related product, I’d sure try to get “health” into my title, instead of the other two keywords. continue reading »
I’m so excited to have a friend of mine take the time to make a great video for my blog. His name is Wayne Sharer, and he’s done a great job of explaining the basics of keyword research, and I know that if you’re just starting out and aren’t sure of the process… Wayne will clear things up for you, so pay attention!
Learn something? Well… I hope you have and that you’ll visit Wayne at http://YourTrafficStarterBlog.com. He’s got some great traffic videos for you there, and I know they’ll be helpful, especially if you’re just starting out.
I’ll be back atcha with another post on Wednesday. I’m actually on my way to New York City today. You see, Overcome Everything is nominated as one of the fastest growing companies in the country for the American Business Awards. I’m really excited because I was lucky enough to get to write the entry that landed us the nomination.
So, Tellman is taking a bunch of us to the dinner and the ceremony. Pretty cool. Wish us luck! That would be one of the coolest things that’s ever happened and it wouldn’t be too bad for business, either. Ha!
