I’m constantly answering newbie questions at the ListBuilding Club, which is great fun. Helping people to learn how to create an online business is probably the most fun part of being in online business, for me. And as the Project Manager for the LBC, I do lots of training for our members. I can tell you… there are questions that come up over and over and over again.
The biggest one is, “Why do I need a blog, and why can’t I just use a free one?”
I get that. People don’t have a lot of money to spend, especially in this economy. And they want to go the “Free” route every time. Can’t say I blame them. When you’re making no money yet, online expenses can mount. Yet, the old saw “You have to spend money to make money,” applies online just as it does off. You cannot possibly have a successful online business without breaking a few dollars. You just can’t!
Host Your Own
One expense that is really important is that of self-hosting your blog. I know there are lots of free blog sites like WordPress.com, Blogger, ClearBlogs.com, and Tumblr to name only a few, but guess what? You can’t be commercial at any of those places. Blogger allows you to use AdSense, but that’s about it. The other sites will just shut you down without warning for marketing on your blog–even just posting an affiliate link, and you’ll lose every bit of work you put into it. No recourse, and no, they won’t give it back.
The cheapest and fastest way to have a powerful website is by setting up a WordPress blog. This comes from WordPress.ORG, and it’s open source (=free), search engine friendly software that is also so user friendly, it’s amazing. I’ve used WordPress blogs for years and I haven’t found an equal to them. Oh sure, people swear by Drupal, TypePad, and other platforms, but they’re just not as customizable and marketer friendly, at least in my experience.
So, you have a free WordPress blog. The next step is buying a great domain for it. At GoDaddy, the cost of a domain is currently under $10 a year. That’s like 3 cents per day for your own domain, 21 cents a week, or 90 cents a month. Cheap! So, decide what your blog will be about and get a domain that includes a keyword for that topic in it. Keep it short, make it a .com, and stay away from dashes or anything hard for people to type into the address bar or remember. If you want to get maximum SEO benefit, register the name for 2 years. This way, Google will look at you as a more serious blogger, and it will be easier for you to rank.
OK… we’re up to 90 cents a month… cool.
Now, you need a place to host the domain and your blog.
The best hosting company I have found online (and I’ve been doing this for almost 6 years, remember) is HostGator. Don’t get the minimum account because you’ll outgrow that much too fast. Cough up the dough for the “Baby” Gator account, which is only $7.95 a month if you pay for the entire year up front. That would be $95.40. Sweet! But if you can’t afford that, you can go the monthly route, and pay $9.95 a month for your account.
Check this out: For around $11 a month, you now have your own domain, a powerful hosting account, and with Fantastico (which is available at HostGator), you can install a WordPress blog with the push of a button. It will take you all of about 5 minutes to do it.
Your in business, baby!
Where else can you spend $10.85 a month and have a business? Only online!
Other concerns
There are other considerations, like you have to change your nameservers and such, but there is a solution to that, if none of this is making sense. The ListBuilding Club will take you by the hand and walk you through all of this in easy-to-understand videos. Brian Edomondson, my good friend and Chief Video Instructor, is a natural teacher, and he makes it all very easy for you.
Right now, there’s a trial membership going, so jump on over and sign up! I only wish that I had had the option of joining the LBC when I was starting out. It would have cut my learning curve by more than half.
Anyway, blogging is a great way to start out! AND, when the blog is on your hosting account, you can do anything with it you like. Nobody can tell you what content you can have or that you aren’t allowed to advertise. Plus, nobody can shut you down for that. Blogging is really a great way to begin, so don’t wait… get your blogging engines started!
Something that comes up time and again in calls, in email, on the phone with clients is that they can’t get started because there’s so much stuff coming at them all the time from people whose lists they’ve joined. They’re overwhelmed and unhappy and why aren’t they making all the big bucks they’ve been promised?
OK… I get that. I’ve been in this game for almost 6 years now, and I felt the same way at the beginning when I was a newbie. But I wanted to learn. I wanted to be the smartest and best damned Internet marketer on the planet, and I wanted to make all that money and have that Ferrari – Beachside – Buy Anything You Want, Anytime lifestyle, too. It was all so much fun and I figured it would all just gel in my brain one day.
And it did.
But though I knew a LOT of stuff (and still do, BTW), want to know how much good it did me?
NONE!
I was trying this and that. I had four blogs going. I was driving traffic ineffectively, and though I knew a ton of stuff, I wasn’t making ANY money! It was frustrating and time consuming and I couldn’t look away for an instant because well… I was sure that I would get the big break any second, and I really needed the extra money, and well… it just never happened.
In my case, I was lucky. Tellman happened, and my IM life was transformed.
Want to know how?… Come back on Monday and I’ll tell ya.
But, only if I get at least 10 good comments. (No “nice post” comments will do. Tell me your thoughts or what you’re feeling about all this right now!) Make a comment and the secret will be revealed. Otherwise… Hmm… I guess you’ll just have to keep being overwhelmed.
OK, so I’m the project manager for The ListBuilding Club and totally love, love, love it. And why wouldn’t I? I’ve helped create it, have maintained it, and work on it 100% of my time for Overcome Everything. I’m prejudiced. But we have hundreds of people, if not thousands who would agree with me.
The site starts at the beginning with picking a niche, getting a domain name, setting up a blog and so on. I mean, it’s step-by-step video training that anyone can follow. It just rocks and we’re constantly working on what we have to offer to make it better and better. We really care that people love it and are able to use what they learn and take it to the bank.
But that’s not why I’m writing here.
I’m writing to tell you about our affiliate program. It’s awesome! I mean, where else can you get $20 – $29 a month from every customer you refer and pays for his or her membership? That keeps on coming! It’s an awesome site to promote, and something you can be proud to represent.
Sell 50 memberships to the LBC and then, you can apply to be an affiliate for our high-end coaching programs that bring in MUCH bigger commissions. Show us you know your stuff and you stand to make a great deal of cash!
But here’s a cool thing:
Even if you’re new to this whole affiliate marketing environment, we’re there to help you. Every Friday, we’re putting on training teleseminars that will teach you what you need to know to promote and make money with our system. You’ll love it!
So, sign up now and be part of the team. We’re waiting to help you make the cash you need to get by in these tough times.
Oh wait???? What’s that? I mean, really. If you’re a good affiliate marketer, there is no recession. It’s awesome!
When I talk to people that are relatively new to Internet marketing, I’m astounded that they don’t see the value of building a list. Your list is the most important asset of your entire business! Without a list, you don’t make money, it’s just that simple.
Oh sure, there are some folks that have cracked the AdWords code, who know how to make AdWords pay off, but I guarantee that they’re also building a list around that activity. If they’re smart enough to conquer AdWords, they’re smart enough to know that the list will help them to make even more money, and not only that, but it will cost them far less cash. Emails are free, whereas we all know that AdWords is definitely not.
There are all kinds of ways to build a list, too. Obviously, you can put up a squeeze page and drive traffic to that. You can have an opt-in box on your blog. You can start a free site of some kind and pick up a huge list that way, or you can even buy a list through co-registration. But there are plenty of other ways to build a list, and if you aren’t doing it… good luck.
I spent the first couple of years online thinking that a list didn’t matter. I wasn’t making any money, either. It wasn’t until I connected with Tellman that he smacked me upside the head (virtually, of course), and said… “Start NOW!” And so, I did. And I have to say that my list means more to me than all the tea in England. Really. And my life is very different from what it was three years ago, too. It’s all because of my list.
Your LIST is your bread & butter. If you’re not building it… Start TODAY!
And if you need help with that, if you’re not sure how to begin… there’s always the ListBuilding Club. I assure you, it’s worth every single penny. Yes, I”m prejudiced, but I also know that you can’t find better training anywhere. We have thousands of satisfied customers, and I know that because they send us wonderful testimonials every single day. It’s really great to be part of that.
And it’s great for members because every single one of us at Overcome Everything cares. That’s our edge. We’re not just in it for the money. We want every single person that comes to us for help to succeed in a BIG way, and many have.
If you’re drowning out there and feel like you’re overwhelmed and don’t know where to start… Click Here and STOP the frustration. We really can help. And when your list is growing and you start making regular, steady money from it every day… you’ll “get” it, and be totally glad you did.
So, I was on a call today for the ListBuilding Club Ferrari Contest with Shawn Casey and he gave some really fantastic information about joint ventures.
His main point was, don’t just contact people to ask them to do something for you… Do something for them first, which is great advice, of course. And he went on to tell listeners everything about joint venturing like how to approach people, how to know if they will be good partners, how to get information about partners, and how to make joint ventures work well. Killer stuff. But then, who didn’t know that, right?
But then, he asked if I had anything to add, and well… how can you possibly improve on Shawn’s advice, right?
But then, I remembered what Tellman told me a long time ago, and that was that all joint ventures don’t include people with bigger lists mailing out for you, though that’s usually what new marketers think that joint venturing is all about.
The other side of that coin is where you joint venture because you need help. Maybe you aren’t a technical person and need help setting things up. Or, maybe you suck at copywriting, while someone else might be killer. I mean, there are so many reasons why you can partner up with people.
As Shawn mentioned today, a joint venture is where two or more people partner in business to achieve a mutual goal.
Sure, ad exchanges are joint ventures, or holding teleseminars for each other is a joint venture, or finding a business where you can help them to improve sales because of something you do better is a joint venture, too. But bonding with other folks to get your launch done is another cool way to JV. Don’t overlook it.
We have a premium level of The ListBuilding Club called “ListBuilding 411,” where members can ask a question each day and one of the Overcome Everything team answers it on video within 24 hours. It’s an awesome service, and I wish it had been available when I was learning. It could have shaved years off my learning curve.
Anyway, today, one of our clients asked how he could get 4 spreadsheets with multiple pages online so that he could collaborate with others. I was amazed that he’d never heard of Google Docs! And then, I’m thinking… Wait. People know how to search with Google, but most folks don’t really get the power of Google!
Google Docs is a great way to store information online. It not only gives you the ability to get to it anytime you need to as long as you have an Internet connection, it gives you the ability to share with other folks and to keep it all private. Google Docs is great!
Of course, it’s not without limitations and irritations. Like sometimes, it won’t let you paste stuff in where you want it to go, or you can’t export or well… it’s just NOT as adaptable as MS Office applications, but it’s still worth the effort to get in there and try it. Why not? It’s free.
Google has given us a whole bunch of stuff that’s free and very helpful.
Google Calendar can help you plan your schedule.
Google Maps is more accurate than MapQuest, in my opinion, and with Google Earth, we can see our own street or what’s going on in London at 2 a..m. Why not?
Whatever would we do without GMail, and Picasa? Email and photos are all that some people do online, right?
Lest we forget, there’s Google Video and Shopping and blogs at Blogger. And now, they’re even putting books online for us! There’s Google Alerts, so we can see what people are saying about any topic, Google Translate, and Google for our mobile phones.
But did you know that you can also create 3-D images at Google Sketchup, create your own keyboard shortcuts, let you see You Tube videos or Picassa images right in your Gmail messages, and a whole lot more through Google Labs.
Google is getting to be a very powerful resource (as though it wasn’t powerful enough already). Try some of the “hidden” perks of Google, and you might find a whole new world of stuff to help you or waste your time and not have to pay a single dime. Amazing.
OK, so I’m the project manager for 
