Here’s a video I made for Spider Language. It’s just one of the many videos in this 40-week course. If you want to learn natural SEO from the ground up… even if you have NO experience with search, this is the course for you. But let my video do the talking:
Keyword discovery is the most important activity you can do for your business, and you really should start before you set up your site. A lot of new business owners overlook this, but it’s vital! I mean, you can go back and change things later on, but why not start right?
You really only need 3 to 5 really solid long-tail (very specific) keyword phrases to concentrate on and to make your mark in search. Save the 500-word lists for AdWords. We’re talking about your website now. Less is better.
When you have them chosen, you need to use them in various anchor text phrases pointing back to your site — in articles, press releases, etc. And hopefully, you’ll have some people pointing back to you with the same keyword phrases naturally. Google likes that a LOT.
Anchor text is nothing more than a keyword phrase that’s hyperlinked, but it’s important that you vary the usage and that you don’t use the same phrase everytime. So, add a word, like I’ll use “SEO News blogging” or “WordPress information,” like that. The reason is because anchor text passes “reputation” to your site and you don’t want the search bots to think that every link pointing back to your site is a self-serving link, even if it is. Remember the “natural” thang? Well… it matters.
Anyway, today I was noodling around at some of my favorite keyword places, not discovery engines per se, but places where it just adds a little help to see if you made the right choices. You want to know that your keywords are solid. So, let’s talk a little about them… continue reading »
