Internet Marketing: One of THOSE Days
Did you ever have a day where everything seemed to go wrong? I mean, Mars must have entered my sign around lunchtime and since then… pfffttt!!!
So, I’d better not write anything serious here, or I’ll probably be wrong.
One thing I’d like to caution everyone on is in checking their sites periodically. I have egg on my face today because a customer bought one of my older products, and my bonuses are no longer working. Great, huh? I just lost the faith of one consumer, which means I will now have lost the faith of 27 other people. (That’s what one bad word of mouth issue can do for you.)
I, of course, offered another killer bonus in place of the one that was defunct, and a full refund, but the woman who bought my ebook will certainly not forget the incident. I’m hoping she’ll remember that I was responsive and offered a remedial solution and not the bad stuff.
But you just don’t know. I don’t blame her one hoot for being pissed off. Heck, I’m pissed off — at me!
So, let me remind those of you who have been online a while and have products out there with bonuses not to forget that sometimes bonuses change and you need to stay current. Update your sales letter and your bonus package as need be.
Because if you don’t…
It could cost you money and credibility. That’s NOT at all what you want. Arghhhhhhhhh!!!


