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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

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 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

Just read an article by Danny Sullivan, musing on the release of Google’s personalized search. He feels the same way as I do. Google put the announcement in a teeny little blog post and didn’t really make any huge announcement. The Google ghods just put it into operation, hoping we wouldn’t notice. It’s kind of like that health care bill they’re forcing through after hours, eh? Messing with people’s income and nobody is supposed to be worried. hmm…

A lot of SEOs are running around like chickens saying that SEO is dead. I don’t believe that. I think it’s radically changed, but not at all in the last throes of life. So, what can we do to make personalized search good for our businesses?

Another view

Rand Fishkin (randfish), CEO and co-founder of SEOMoz.org wrote a great post about personalized search, its impact, and what we can do to continue boosting rankings.

In terms of impact, he says that rank checking will be less accurate. That’s a no-brainer. You can’t possibly figure out where your site will show up on an individual’s search results page. continue reading »

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

SEO: Omnivorous Google?

15 December 2009

In a news article at Telegraph.co.uk yesterday, Google’s vice president for search products and user experience, Marissa Mayer, says that Google is getting ready to have the ability to translate search results into any language, and to have the sites translated for you when you click through.

So, if someone in the U.S. searches a topic and the results include information from a German newspaper, the results would be in English, rather than German, and when you actually got to the site, it would also be in English rather than German.

That feature alone would have helped me when I researched materials for my biographies of the The Dalai Lama and Mohandas K. Gandhi. That might have been pretty sweet, but translations aren’t always up to par. Yet, that’s just one area where they’re making advances.

Mayer says that in the last 70 days, there have been 38 new search products that she has overseen. That’s pretty danged aggressive, no?

Here’s another one: continue reading »

 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |
 | Posted by Pat Marcello | Categories: SEO Information | Tagged: , , , , , |

SEO: Bing Talks Linking

1 December 2009

Unless you’ve had your head in the SEO sand, you know that there’s a new search engine to reckon with. It’s not really new. Bing is just MSN Live revamped in a very good way. And the new kid on the block is getting market share. Will it usurp Google’s top spot? Not likely, at least for a very long time, but you just never know. Who ever heard of Google before 1998, right?

So, Bing released a new article in its Community: Link Building for Smart Webmasters which talks about natural, organic link building. Hmm… they actually could be Google clones.

We know the right ways: article marketing, blog commenting (not spamming), press releases, yadda, yadda. But they also mention that reciprocal linking is cool… IF you’re linking to sites in your niche. Linking to sites with no relation to what you’re doing won’t help you and in some instances can actually hurt.

So, let’s focus on stuff that will cause you harm: continue reading »

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