The SEO News Blog from Pat Marcello

You already know that I’m a Firefoxaholic. I really love the browser and all it’s cool stuff, and today, I found another great add-on that is SEO oriented.

You know how you can search from your Navigation Toolbar? I have a bunch of stuff in there that makes searching in my favorite places really easy. You can add stuff like Amazon, the IMDB (Internet Movie Database), and even look up domains on GoDaddy.

Today, I found a way to do some quick keyword research from there, too, at a site called continue reading »

I totally love Aaron Wall’s SEOBook.com, and I think that the keyword discovery tool there is really comprehensive. I use it a lot and I really prefer it to WordTracker. Gasp! Yes, it’s true. I love it. The blog is great, and well… I spend time there when I can.

But when you’re getting keywords together, do you ever consider misspellings?  People either type the stuff into Google the wrong way or they just don’t know how to spell the words properly (I never know whether it’s savvy or saavy, do you?), and guess what? You could be coming up in the search results for that stuff–if you do some optimizing for misspellings.

Usually, it’s good to put them where they’re not blaring, as in the text of a long sales letter. Or, they’re great to use in pay-per-click campaigns. So, how do you find them?

SEOBook to the rescue! They have another tool called “Typo Generator” and you can find it here: http://tools.seobook.com/spelling/keywords-typos.cgi

Using misspelled words can boost your traffic if their words that people misspell more frequently than they spell them write. (Just kidding. I know how to spell they’re and right, but you get the idea.) Use them if you can in your copy, but more importantly, use them in your pay-per-click campaigns.  They’re awesome!

The question that gets asked most by new Internet marketers is, “What niche should I be in?” I think. They have ideas about what they’d like to do, but are concerned about whether or not it will be a “good” niche, and rightly so. Selling clothes for racoons probably isn’t a great idea.

What to do?

Research.

The first thing to do is to think about what you really like to do and what you can work on for hours and hours without becoming tired or bored. What’s your passion? That’s really important. If your heart isn’t in it, guess what, neither will your mind be.

So, your first step is to sit down and to make a list of things you really enjoy doing, no matter what those things might be. It’s amazing that there are markets online for some things you’d think will never sell. And then again, things you think are a sure fit might totally suck. Or, they might be seasonal. Or, they might be so over.

Once you have your list, take your search for a niche over to http://SEOBook.com. Plug each word into the search bar and see how many searches a day are happening in Google. If you find that 3,000 to 10,000 searches are being performed each month, you’re on the right track. But that’s just the first step.

Move over to the column that says “G Trends,” and see whether the trend for whatever you’re searching is rising, falling or consistent. Rising and consistent is good. Falling isn’t.

Then, move over again to “Google TE” and see how much people are playing for clicks at Google AdWords. Anything over $1 is promising.  Anything under that is iffy.

So, there are some general rules of thumb. SEOBook, also has a great blog. Peter D, who  wrote “How to Spot Keyword Trends,”  pulls Twitter into the mix, and some other factors that you can track to decide on a good niche to be in.

The whole idea is… do it! Why waste a lot of time working on things that nobody is interested in? You’ll lose time and money chasing something that just won’t work.