The SEO News Blog from Pat Marcello

If you’re interested in SEO, a really good place to get a handle on what Google wants is by spending time at well… Google. Their Webmaster Central is chock full of information on everything from site construction to META tagging and you can find its homepage at:

http://www.google.com/support/webmasters/

And if you think you’ve already been,  remember that things change. As Google bots get smarter and smarter, they’re looking for ways to stop manipulation of their results, and we can all understand that, of course. Nobody wants to type a search phrase into Google and have the first 10 results all pointing to the same page. It’s not good for Google and it’s not good for us — the searchers.

I don’t know about you, but I use Google at least 10 times a day and on most days, it’s more like 50. And for simple things like spelling, too. I know… There are better ways, but well, how convenient, right?

Anyway, there are things that Google absolutely abhors, and one of them is “linking schemes.”  This wasn’t always the case. A few years ago, any link to your site was a good one whether or not you had one pointing back in the reciprocal manner. Didn’t make a hoot of difference. Then, Google decided they didn’t like “bad neighborhoods.” Those were places like porn sites, gambling sites, even free card sites or what they term “link farms,” which are nothing more than pages of links pointing to sites without a human editor to decide whether the sites are good or bad.

Today, there are many more reasons for Google to hate your links. continue reading »

You may have been distraught to notice that I haven’t been as regular with posting for the past couple of weeks as I normally am. Or… You didn’t notice a hoot. Whichever is perfectly OK.

But…

The reason that I haven’t been as consistent as usual is because I’ve been working on a new product! It’s called “Spider Language,” and Tellman Knudson is my partner, mentor, boss, and really good friend.  We actually got the product into ClickBank last week, and already we’re making sales.  I’m thrilled!

Spider Language is for folks who want to begin to learn SEO, and for some folks maybe not so new to SEO, but want to learn more. We’ll talk about everything from how search engine spiders work to site construction to linking and the whole shebang… What I call the SEO “Matrix,” which inclues blogging, article marketing, press releases, video, and more.

The course will be presented weekly in Jimmy D. Brown “Membernaire” style, which is a totally awesome model, by the way. It will include a weekly .pdf, at least one video, and a homework assignment that you’ll need to complete to move on to the next lesson. (Just so you’re getting it.) Usually, it won’t take more than an hour to complete the whole deal, so you don’t have to worry about not having the time. We’re dishing it out in small bites to make it easy to learn.

Anyone who is already SEO savvy is welcome to promote this. It’s a great money maker and steady income for you. Just search “Spider Language” in the Marketplace, under the category Business to Business.

This is gonna rock!

Want to check it out? Go to http://SpiderLanguage.com We are going to rock your SEO world and your traffic!