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Wow… Where do the days go? It seems like I’ve been back to work for a month, and it’s only been five days.

Not that I don’t love every minute of what I do because it is tons of fun, but the weekends are even more fun because I get to do and investigate stuff of my own.

This weekend, I have to prepare for a call I’m doing for Erik Stafford. That will be fun. We really had a blast on the call he did for me this week. So, I’m looking forward to that. If you want to hear the replay of Erik’s call with me, just go to http://easyseotricks.com/Erik . I’ll post information about the call I’m doing for him here ASAP.

We also had a product launch at Overcome Everything this week, and unless you’ve been hiding under a rock, you know it’s Whack the Recession.  You can check that out at http://easyseotricks.com/whack Great product! Smart advice and from Tellman, Harris, and Shawn. (Who didn’t know that?) I had to get transcripts made last weekend for it, so I can tell you it’s A-#1, the Duke. If you’re struggling to make money online, you really need to check it out.

I remember what struggling was like. I thought I’d NEVER make a dime because I just kept trying and trying and nothing was happening. Then, I met Tellman and my life is very, very different from what it was like two years ago.

I remember last year at this time, too. I was doing some consulting for Overcome Everything and ran into a cool guy named Don Griffiths. I’m doing a deal with him next week, so keep your eyes peeled for that. He’s a smart guy and he’s made tons and tons of progress since last year. Why? Because he took ACTION and now his list is exploding!

That’s the word, you know–A-C-T-I-O-N.

If you buy a bunch of stuff and don’t read it, listen to it, or watch it, or if you do and just don’t do anything about it, what’s your deal? I mean, are you going to be successful at this?

Hell, no. You’ll never be successful at anything. You can’t win if you’re not even in the game!

Take action to make it happen. If you want some periodic ass kicking, then just sign up for my list. :-)  I totally want to work with you.

So, I’m off! Get your stuff in gear and you’ll come to see how much fun it is to make money in your jammies.

I love it! You will, too.

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So, I could go into my Uncle Sal routine… My name’s Marcello, after all.

But I won’t. I’ll leave that to Sal.

What I can tell you is that I understand how the recession is affecting all of us. It sucks!

I can’t tell you how I feel when I hear them say, “Gas is only $3.73 a gallon!” And… what’s your point, right? Higher gas, higher food, and we’ve been watching it come at us, while the current administration kept saying that there was nothing wrong.

Yeah, right. Any idiot could see that things were declining. Hmm… Maybe that explains a lot, eh?

But I live in Florida. I can’t sell my house because it’s not worth the mortgage anymore. It’s lost 2/3 of its value. Luckily, I like where I am and can ride it out, but how many can’t?

How many of you are facing foreclosure because gas is eating your mortgage payment, but you can’t drive less because you need to get to a job that still doesn’t pay the bills?

Sucks.

I’m no different.

I’m trying to make a living online, and have been luckier than most.

And trust me, if I can conquer Internet Marketing, so can you. Want to know how?

Tellman, Shawn Casey, and Harris Fellman have come up with the answer. Totally. I’m on the inside. I know what the product is about. IT WILL WORK FOR YOU!

WHACK THE RECESSION!!!

Don’t take any more shit.

Whack that recession in the cajones and get back to a normal life.

You can do it!

http://easyseotricks.com/whack

Go now and check things out.

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Vacation is great, but payback, well… you know what they say.

So, we’re doing another launch at OE, which is always fun, but you know how launches go. Frantic city. So, a little of that, and…

Tonight, a Q&A call with my list and anyone who wants to be on my list. Show up at this link for now http://instantTeleseminar.com/?eventid=3865080 , but get on board for news of the next one and replays. I don’t usually post links in my blog. I just rushed this one out so fast that I want to be sure everyone knows.

Then, tomorrow will be totally cool. I’m having “The Faster Webmaster,” Erik Stafford on a call with me. Erik has a really great site, where he lays out everything about getting an Internet Marketing business up and running in exquisite, highly-organized detail. If you’re just learning the IM stuff, you need to hear Erik’s call.

Register at http://Blogging4Boomers.com and I’ll send you all the information. It’s going to be great! Plus, Erik has a very cool surprise that he’s giving away. It’s totally worth the effort.

Next week, we’re turning the tables and Erik is interviewing me.  More details on that to follow, but it will be information packed, just as always. I think I’m a teacher at heart. Always loved the role. I actually taught writing for children for more than 5 years, so I guess it’s my thang. I love helping folks figure things out.

So, that’s it. Busy, busy couple of week. Stay tuned for more info.

And Thursday, Ayyyyyyyyyyyy… It’s Big Sal, the Tell, and Shawn. Should be interesting, eh? Wonder what’s up their muscle-Ts.

Will somebody please get Tellman out of that trunk? I’m concerned.

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So, do you schedule in time every day to learn something new? I mean, actually put it on your calendar and then, do it? I hope you are.

I learned this (and most everything else having to do with online biz) from Tellman. One of our requirements of employment with Overcome Everything is that we spend at least 20% of our time learning. He asks us regularly to send him plans for further education, and I think that’s really awesome! I can’t tell you how much I’ve learned in the last two years.

Before I started working for Tellman, though, I always tried to learn new things, but the day just became filled with “to-dos.” You know. There were always fires to put out, stuff that had to be written, and on and on. Working online is a full-time proposition when you’re starting out. And though I learned stuff by reading books and hanging in forums, it was hit or miss, you know? Some days I learned a lot and other days, nada.

Making learning part of your daily schedule makes it as important as anything else you do online, and I totally thank Tellman for getting me to see that. He, of course, wants us to know more and more so that we can make the company stronger and stronger. Makes a real impact. Our team is getting stronger every day, and I know it shows.

So, if you’re not learning, get with it! Otherwise, your business won’t grow. You won’t be up to date in technique. You won’t be able to move forward. No matter how much time you have to do business each day, take some part of that day, even if it’s only 15 minutes and learn something new.

You’ll be so happy you did.

And for that, you can thank Tellman.

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Yes, I’ve written a few press releases in my day. I’ve published a few, too, back in my editor days, but I love what they can do for your business in terms of getting traffic. If you haven’t written one, they aren’t terribly difficult, either.

First and foremost, you need a good hook.

That’s exactly like a headline. So, if you’re good at writing headlines, you have half the battle nailed.

I like to tie my headlines in to something that people might currently be searching for. So, I cruise the headlines in the news. Of course, you have to tie your headline to the body of the press release or it won’t work.

I go to places like Google News and Excite or Yahoo to find the choice headlines, and the trick is to find something people are searching for. Right now, it could be Obama, Batman, or there’s always the fuel crisis.

Just be very careful how you do it or the release won’t be approved. If you can work a legitimate tie-in, though, you’ll be cool. Like, if you’re talking about Batman, you’d better have a gothic product or something superhero-like. I think that would be kind of hard.

Last year, when we were launching The ListBuilding Club, I did one for Tellman that said he was opening the club with more tricks than Harry Potter, which was out at the time, and then went on to say that Tellman’s not a magician, but he has more marketing tricks than a tutor at Hogwart’s. All worked out, you see?

Anyway, that’s my tip for the day. Have fun coming up with cool ways to get people interested. They may not even know that they want to know about your cool news, but well… when they get there, they just might be highly interested, eh? Get as many people reading your releases as you can.

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So… This morning I wake up. It’s my birthday! And so, I’m like, happy about it, but not like a kid, you know? When you’ve had as many birthdays as I have, it just seems like another day.

I call in to the manager’s meeting that we have every morning at Overcome Everything, and I’m waiting to tell Tellman what’s on our team’s plate for the day.

Then, my husband pokes his head in to say, “There’s a police officer here to talk to you.”

I’m like, “What about?” He just shrugs and looks worried. Here, I’m thinking it’s donation time again.

So, I walk into the living room, and there’s a guy in his mid- to late thirties, probably, in a uniform. He says, “Are you the owner of a 2008 black CTS with the license number XXX-XXX?”

“Yes. What’s this about? Would you like to sit down?” I ask him.

“No, that’s OK… I was up late last night and I should just keep standing.” Now, I can smell the alcohol on his breath, and I’m thinking, Wow! He’s probably hungover. What the hell?

So, he says, “Were you driving in Creekwood Shopping Center on Wednesday?”

“I guess,” I said. There’s a Starbuck’s in there and other stuff we’re always going to, so I figured I could have been, but couldn’t quite remember.

So he turns the page, and says that they had a complaint from the Sheriff’s aunt. She was driving a yellow VW and said that I cut her off and forced her into the grass.

Now, I’ll show you how dumb a person can be:

1) The guy was wearing a wrinkled shirt with his undershirt hanging out at the sleeves and neckline. My dad was a cop. He was always starched and pressed (’course that was the olden days, but…) with shoes shining so clearly that I could see my face in them.

2) This part of Bradenton is really unincorporated Manatee County. Bradenton Police don’t really have jurisdiction.

3) That shopping center has no grass to be driven into.

But I’m not thinking, right? I’m just like, “Well, that’s totally wrong. First, I wouldn’t do that and second, I never did that.”

So he says, “Well, if you can’t own up to this, I have to take you downtown.”

Now, I’m totally furious. It’s my birthday and I have to go to downtown Bradenton in a police car so that my neighbors could watch me walk out in handcuffs, to totally ruin my day. I mean, these folks get upset when a blade of grass isn’t standing at attention. This would be bad.

Not only that, but he tells me he has to frisk me to get up against the wall!

As he’s telling me to put my arm behind my back to be cuffed, a thought goes through my head…

TELLMAN

Big bright lights go off in my brain and it finally takes over and starts working. This is no cop!

I was PUNKED.

It was totally hilarious, after the fact, and when I got back on the phone we all had a good laugh over it. Tellman really made my day. It started out hilarious and just keeps getting better.

But do you see how you can miss the details of things when you let your emotions get over on you? I wasn’t thinking logically because I was so totally humiliated by the allegations and really angry because there was nothing I could do, though I knew I was innocent. The anger just infused my brain and made me stupid.

Duh.

Don’t let your emotions rule you. Don’t take failure personally. Don’t let it get you down.

Just remember that with every failed project, you’re a winner. You know what NOT to do again. Just consider whatever didn’t turn out the way you’d hoped as a learning experience and move on. Next time, it will be easier and work better.

Christine Comaford-Lynch has a great philosophy about accepting rejection, and I wont’ go into it because this post is really long, but you should check out Rules for Renegades at RulesforRenegades.com and go to the “Cool Resources” section.

But first…

I had a totally awesome day. And because it’s my birthday and I’ve been laughing and doing stuff I love to do all day, I thought I’d let you in on something totally free and totally cool.

Go to http://easyseotricks.com/IMG2

Get some cool free stuff to help you continue down your ultimate path to success. I have a really good ebook in there about keyword research. Go get it. Free.

And… ALWAYS remember to pay attention to the details, or you could get punk’d.

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If you’ve read my blog before, you know I work with the uncrowned King of List Building, Tellman Knudson.

I started working for him 2 years ago, and then, I had about 200 people on my list. I thought that was respectable. LOL What a dunce!

So, Tellman suggested I start list building by using co-registration. If you don’t know what that is, co-registration is a way for you to advertise your ezine, newsletter, special report, or whatever with a group of other ads. The co-registration service does all of the advertising for you, and you’re guaranteed a certain number of names and email addresses each month.

This is NOT the same as buying a list. Never do that because it’s illegal. You only want people on your list that ask to be there by opting in.

Even with co-registration, it’s a double opt-in process. Someone sees your newsletter ad, checks a box saying that they want to receive your information and he or she confirms the email address, as well. They want to be on your list. See the difference? Anyway, my favorite co-reg service is List Builder Pro. You should check it out, if your list is small.

What’s a respectable size? Well, you can’t do much with the big names, unless you’re talking 10,000 names or more. It takes awhile, unless you’re good at joint ventures, which are hard to set up, if you have no list, right?

Anyway, after two years of list building heavily (It should be your main focus.), I’m seeing the results.

I respect and honor the people on my list. I’ve been bringing speakers to them for my Blogging4Boomers teleseminar series, and directing them to some cool free stuff that will help them to move their businesses forward. I also do Q&A sessions twice a month. And I send them offers, but only for products I know are good.

Tellman was right.

Tellman is right.

If you’re not list building, you’re missing the boat. I just got a nice check in the mail today and that happens a regularly these days. Pretty sweet. Want yours?

Always be list building! Always.

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No, I’m not that conceited. I know I’m good, but hey… Wonderful?

Well, Wonderful Web Women thinks I am, which is totally cool. I get to be among some of the top women online today and talk about being honored! Janet Beckers invited me way back when I was just starting Blogging4Boomers. Wait… That was only February! It seems like for.ever in Web time, eh?

Anyway, this Monday night, I’ll be joining Janet’s line up of truly wonderful women like Rosalind Gardner, Lorrie Morgan Ferrero, Heather Vale, Stephanie Mulac, and so many others that I can’t begin to tell you how happy I am to be joining them.

Women are totally wonderful, of course, and I’m a child of the ’60s, women’s rights and all that. Plus, I wrote a book about Gloria Steinem, though many Internet folks don’t know it. Yep. Gloria is awesome. She called me a couple of times saying, “It’s me… Your cross to bear,” which I thought was totally hilarious.

Imagine her talking about being my cross, when it was all I could do to remain firmly planted on the floor and not in the air when we spoke. I mean, little-known writer gets to interview icon of tremendous stature. But she treated me as though I was no different. I really respected and appreciated that.

That’s a key, though. You never ACT as though someone else is that much higher in stature. I’m a big fan of Christine Comaford Lynch, who I just spoke with the other day. That’s her philosophy, and it was my mom & dad’s. “They put their shoes on in the morning, just like you do,” they would always tell me, and it’s true.

Anyway, back to Gloria…

I think she’s the kindest person I’ve ever met. I mean, lots of us are kind, sure. We do things for other people and all, but this woman dedicated her life to being kind to women. She traveled constantly during the 70’s and virtually gave her life to the cause. I admire her a lot, as a person. She rocks! And she couldn’t have been more helpful when I was working on her book.

But that’s why I’m totally stoked about being a Wonderful Web Woman. I love to help people, and in this business, it’s soooo important. If you get a opportunity to help anyone, take it. Do it. Give, give, and give some more. Don’t be this greedy salesperson just looking to make a buck. You’ll never make it.

I started working for Tellman and wasn’t even paid, at first. I was on his Black Diamond Line Inner Circle coaching program that cost like $500 a month. The first day I got on the call, I was blown away by the information he was giving us. But at the end, he asked for “Traffic Apprentice” applications. He wanted people to learn to drive traffic, and well… Who could resist? I put an application in, never thinking I’d get the position, but I did. And can I tell you that I was still paying the $500 and working with him, and it was worth WAY more than I can begin to explain. It led to a really great job and more learning than I can handle at times, right? I mean, I’m light years ahead of where I was almost two years ago.

So, it’s like the Law of Attraction in action. When you want something, you go after it in every way. You think about it. You work toward it, and you help other people any time you can.

“You get back what you give three times,” my husband’s grandmother always used to say, and I never forgot it.

If you have a list, let me know how I can help you. If you don’t, let me help you to get one started.

Want to know how?

Go to Blogging4Boomers.com/forum and sign up for my forum. We can talk about blogging, Internet marketing or just hang out. I’m interested in you and want you to be successful. Let’s kick some IM butt!

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Kind of scary, that headline. But no… It’s a good tired and excited, so get your minds right.

Pat has been so quiet for the last couple of weeks because like everyone at Overcome Everything, I’m working my butt off. We’ve been doing Squeezathons, making reports, newsletters, videos, CDs and tons and tons of stuff for the launch of Listbuilding.com tomorrow.

I can’t believe the day has almost arrived!

I remember Tellman talking about it in early February and thinking, well… we have LOTS of time.

But time goes quickly. I’m excited about the whole thing, not because the company stands to make a bunch of money (and that’s always a good thing), but because I know how many people’s lives have been touched by the whole thing. I mean now, more than 300 people have squeeze pages up and running that never did before. That’s a BIG squeeze, eh?

I feel pretty good to know that I had some part in that, but we’ve all been working hard. We’re an incredible team of hard-working people and it’s actually ready to happen! Everyone involved is running like monkeys to get things in order before the big day.

And have you seen the list of teachers for the coaching classes? Holy cow! It’s a who’s who of marketing. All my heroes in one course. wow.

Shawn & Tellman totally went all out on that one. There will be stuff in the course that just can’t be had anywhere else. You need to be on the calls. You need to soak up every bit of this that you can, especially if you’re new to Internet marketing. If you haven’t yet…

WTHeck are you waiting for?

Here’s the deal: http://PatMarcello.ListBuilding.com

Man, this is one of the biggest things in Internet Marketing history!

I feel very blessed to have been part of helping so many people. That’s totally cool.

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OK, so we’re on the phone answering questions for ListBuilding.com

If you haven’t opted in go over now and do it! You’re missing tons of great information. F-R-E-E

We’ll be on from noon - 8 tonight and 9 -noon tomorrow, answering any questions you might have about getting up your first squeeze page.

I’m on the phone now. Was on this morning, will be on from 9 - 11 tomorrow morning.

Come TALK to me, folks! Get over to Lisbuilding.com and be part of the action!

I’m waitin’ for ya.

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