SEO: Website Testing… How Important Is It?
How about the difference between a 2% and a 3% conversion ratio?
You may be thinking, Whoopee! A whole one percent.
Now, let’s make that percentage real.
If you send 1,000 people to your website and 20 people buy, that’s a 2% conversion. If you’re selling a $97 product, that represents $1,940.
But let’s say you send another 1,000 people to a page with a different headline, and 30 people buy. That’s a 3% conversion that just made you an extra $1,000.
What if your product is $497, and you only make a .5% conversion difference? You’re making almost $2,500 more money, just by coming up with a headline that was only .5% better.
Small changes to your site can make huge differences in your pocket. You should be testing at least one element of your page at all times, not two or three, or you won’t know what worked, unless… you use a tool like Google Website Optimizer. Then, you can work on several different elements of your page at the same time.
Here’s a great primer on website testing by Daniel Waisberg over at SearchEngineLand.com: http://searchengineland.com/a-primer-on-website-testing-25816
There are all sorts of things to test. So, what are you waiting for?
