SEO: Misspellings
I totally love Aaron Wall’s SEOBook.com, and I think that the keyword discovery tool there is really comprehensive. I use it a lot and I really prefer it to WordTracker. Gasp! Yes, it’s true. I love it. The blog is great, and well… I spend time there when I can.
But when you’re getting keywords together, do you ever consider misspellings? People either type the stuff into Google the wrong way or they just don’t know how to spell the words properly (I never know whether it’s savvy or saavy, do you?), and guess what? You could be coming up in the search results for that stuff–if you do some optimizing for misspellings.
Usually, it’s good to put them where they’re not blaring, as in the text of a long sales letter. Or, they’re great to use in pay-per-click campaigns. So, how do you find them?
SEOBook to the rescue! They have another tool called “Typo Generator” and you can find it here: http://tools.seobook.com/spelling/keywords-typos.cgi
Using misspelled words can boost your traffic if their words that people misspell more frequently than they spell them write. (Just kidding. I know how to spell they’re and right, but you get the idea.) Use them if you can in your copy, but more importantly, use them in your pay-per-click campaigns. They’re awesome!
